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DEFINE optional plan 5 – 10 minute talk (examples, mini-activity?)

DEFINE optional plan 5 – 10 minute talk (examples, mini-activity?) 10 minutes to saturate space 20 minutes to capture needs 20 minutes to generate POV 10 minutes to create “how might we statements”. NEEDS are human emotional and physical necessities and desires

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DEFINE optional plan 5 – 10 minute talk (examples, mini-activity?)

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  1. DEFINE optional plan • 5 – 10 minute talk (examples, mini-activity?) • 10 minutes to saturate space • 20 minutes to capture needs • 20 minutes to generate POV • 10 minutes to create “how might we statements”

  2. NEEDS • are human emotional and physicalnecessities and desires • capture the motivations and emotions of the person for whom you are designing • are verbs

  3. INSIGHTS • are compelling realizations about your user and the design space • are often surprising, but usually resonate with your gut sense

  4. Space Saturation Step 1: Put all info up. Step 2: Write as many needs as you can. Step 3: Write as many insights as you can. Step 4: Group common needs & insights.

  5. Composite Characters

  6. Composite Characters Name: Needs: Characteristics: Insights: Questions you have: Step 1: Use your organized notes. Step 2: Create 5 composite characters.

  7. POV (point of view) A POV is a concise problem statement which reframes the challenge. It connects the user, insights, and needs (stated as verbs)

  8. How Might We Statements A “How Might We Statement” is a short statement based of the POV that allows us to brainstorm more freely. How might we help Teddy sample his future How might we help Teddy narrow his interests How might we help Teddy learn to commit How might we make choice less scary

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