Low cost Marketing Tools for small business

1. www.macinnismarketing.com.au Low cost Marketing Tools for small business Presenter Danielle MacInnis

2. My background 8

3. Agenda: Low Cost Marketing Tools for your small business What’s in it for you? Tools to get your online Survey and Forms Email Web or Blog presence SEO tools Productivity Social Media Who needs to know? Why should they care? How will they find out? Great marketing resources and tools.

4. 3 Why are you here? Hint: Have you got a burning marketing question to ask? Now is your chance!

5. What's in it for you? 7 1 Understand what is currently not working and why 2 Better approach to marketing and sales for your business 3 Tools and templates to use 4 Learn from others in the room and their experience 5 What you might do differently to attract your ideal customers 6 Practice Just In Time Learning Tip: See something you want to know more about? Jot it down on the feedback form and we will make sure we get back to you with the good oil.

6. What marketing are you doing? 5

7. 9 What Marketing Tools Do I need?

8. 11 Choose, Attract, Capture, Nurture, Sell, Retain

10. 20 Attract and Retain Tip: How do you show that you care?

11. Website Content Management System Citymax 19 Wordpress http://www.daniellemacinnis.com http://www.citymax.com Weebly

12. 12 Lead Capture Hint: Capture potential customers

13. Forms, survey - call to action buttons 14 http://www.wufoo.com http://www.jotform.com Choose, Attract, Capture, Nurture, Sell, Retain

14. 15 Lead Nuture Hint:It takes on average seven interactions before a person buys.

15. Email marketing 16 Zoho Aweber http://www.zoho.com http://www.aweber.com.au MailChimp Tip: People want to know who they are dealing with. Make it easy for them to find out and contact you.

16. 18 Attraction Marketing

17. Search Engine Optimisation 25 http://websitegrader.com/ https://www.google.com/analytics Tip: Set up google alerts to follow your mentions or your competitors on the web!

18. Productivity Tools 26

19. 40 Social marketing Tip: Want to know more about Facebook, Twitter or creating a blog for your business, we’ve got great resources online, ask as afterwards!

20. You need to go where your audience is 41 "86% of Australian internet users are looking to their fellow internet users for opinions and information on products, services and brands" Melanie Ingrey, Director for Nielsen's online Business

21. Choose where you play 43

22. Content is King 44

23. 47 Good websites Keys to build a great website 1. Attract prospects 2. Great content 3. Get found 4. Convert prospects to leads (call to action) 5. Measure your ROI Tip: Websites are for lead generation and conversion. It is not just a matter of “looking good”. Ugly and crowed, Vs beautful and empty!

24. Do you feel like this? 52

25. Sales and Marketing System 19 Bloomtools.com https://www.thewebconsole.com

26. Want help...? 53 www.macinnismarketing.com.au www.daniellemacinnis.com Over 80 Small Business Marketing Apps

27. Don’t re-create, be resourceful! 50

28. 54 Thank you

29. www.macinnismarketing.com.au Search Engine Optimisation Presenter Danielle MacInnis

30. My background

31. 3 Why are you here? Hint: Have you got a burning marketing question to ask? Now is your chance!

32. Agenda: Search Engine Optimisation What’s in it for you? Get found online Convert leads Optimise your site in all search engines Tips to improve your conversion rate

33. What's in it for you? 1. Right Platform for building your site: Content Management System 2. How do you make your website google friendly: • No Flash • Above the fold • Tagging and header descriptions • Key Words • Links 3. Local Directories 4. Google Analytics Tip: See something you want to know more about? Jot it down on the feedback form and we will make sure we get back to you with the good oil.

34. What is your current website like? Is it a brochure website?

35. What is your current website like? Is it dynamic and easily updated?

36. 3 Content Management System Hint: Have you got a burning marketing question to ask? Now is your chance!

37. Website Content Management System Citymax Wordpress http://www.daniellemacinnis.com http://www.citymax.com Weebly

38. What is your current website like? Description on menu Phone Call to action

39. What is your current website like? Pet Pavilion Website No Phone Offer Testimonials

40. Headings Key words and descriptions

41. 20 Attract and Retain Tip: How do you show that you care?

42. What is your current website like? Phone Offer Testimonials Social media Above the fold

43. Google Loves: Video Text

44. Google Loves: Images

45. Google Loves: Expert Content Tips Content

46. Social marketing Tip: Want to know more about Facebook, Twitter or creating a blog for your business, we’ve got great resources online, ask as afterwards!

47. Content is King 44

48. Links back to your site http://www.petshq.com.au/find/pet-grooming-dog-wash-clipping/vic/melbourne/3039/moonee-ponds.htm

49. Mouth Marketing - Now online http://www.womo.com.au/search/Dog-Washing-and-Grooming-near-Moonee-Ponds-VIC-3039/R0051001

50. Social marketing Tip: Want to know more about Facebook, Twitter or creating a blog for your business, we’ve got great resources online, ask as afterwards!