Tom Peters’ The Talent 50 ERC/2003 WorkPlace Forum/02.20.2003

1. Tom Peters’The Talent50 ERC/2003 WorkPlace Forum/02.20.2003

2. “If you don’t like change, you’re going to like irrelevance even less.”—General Eric Shinseki, Chief of Staff, U. S. Army

3. “IT MAY SOMEDAY BE SAID THAT THE 21ST CENTURY BEGAN ON SEPTEMBER 11, 2001. …“Al-Qaeda represents a new and profoundly dangerous kind of organization—one that might be called a ‘virtual state.’ On September 11 a virtual state proved that modern societies are vulnerable as never before.”—Time/09.09.2002

4. “The deadliest strength of America’s new adversaries is their very fluidity, Defense Secretary Donald Rumsfeld believes. Terrorist networks, unburdened by fixed borders, headquarters or conventional forces, are free to study the way this nation responds to threats and adapt themselves to prepare for what Mr. Rumsfeld is certain will be another attack. …“ ‘Business as usual won’t do it,’ he said. His answer is to develop swifter, more lethal ways to fight. ‘Big institutions aren’t swift on their feet in adapting but rather ponderous and clumsy and slow.’ ”—The New York Times/09.04.2002

5. From: Weapon v. WeaponTo:Org structure v. Org structure

6. “Our military structure today is essentially one developed and designed by Napoleon.”Admiral Bill Owens, former Vice Chairman, Joint Chiefs of Staff

7. Eric’s ArmyFlat.Fast.Agile.Adaptable.Light … But Lethal.Talent/ “I Am An Army Of One.”Info-intense.Network-centric.

8. 1. People First!

9. “When land was the scarce resource, nations battled over it. The same is happening now for talented people.”Stan Davis & Christopher Meyer, futureWEALTH

10. Talent!Tina Brown: “The first thing to do is to hire enough talent that a critical mass of excitement starts to grow.”Source: Business2.0/12.2002-01.2003

11. Whoops: Jack didn’t have a vision!**GE = “Talent Machine” (Ed Michaels)

12. 2. Soft Is Hard.

13. “Soft” Is “Hard”- ISOE

14. 3. FUNDAMENTAL PREMISE: We Are in an Age of Talent/ Creativity/ Intellectual-capital Added.

15. Age of AgricultureIndustrial AgeAge of Information IntensificationAge of Creation IntensificationSource: Murikami Teruyasu, Nomura Research Institute

16. Experience: “Rebel Lifestyle!”“What we sell is the ability for a 43-year-old accountant to dress in black leather, ride through small towns and have people be afraid of him.”Harley exec, quoted in Results-Based Leadership

17. WHAT CAN BROWN DO FOR YOU?

18. 4. Talent “Excellence” in Every Part of the Organization.

19. 5. P.O.T./ Pursuit Of Talent = OBSESSION.

20. Model 25/8/53Sports Franchise GM**48 = $500M

21. “The leaders of Great Groups love talent and know where to find it. They revel in the talent of others.”Warren Bennis & Patricia Ward Biederman, Organizing Genius

22. PARC’s Bob Taylor: “Connoisseur of Talent”

23. Les Wexner: From sweaters to people!

24. 6. Talent Masters Understand Talent’s Intangibles.

25. Visibly energetic/ Passionate/ Enthusiastic … about everything.Engaging/ Inspires others. (Inspires the interviewer!)Loves messes & pressure. Impatient/ Action fanatic.A finisher.Exhibits: Fat “WOW Project” Portfolio. (Loves to talk about her work.)Smart.Curious/ Eclectic interests/ A little (or more) weird.Well-developed sense of humor/ Fun to be around. ******No. 1 re bosses: Exceptional talent selection & development record. (Former co-workers: “Did you visibly grow while working with X?” / “How has the department/team grown on a ‘world-class’ scale during X’s tenure?”)

26. 7. HR Is “Cool.”

27. ChicagoNovember 1999:HRMAC

28. “support function” / “cost center” / “bureaucratic drag”or …

29. Are you “Rock Stars of the Age of Talent”

30. Have you changed civilization today?Source: HP banner ad

31. 8. HR Sits at The Head Table.

32. DD$21M

33. 9. Re-name “HR.”

34. Talent Department

35. People DepartmentCenter for Talent ExcellenceSeriously Cool People Who Recruit & Develop Seriously Cool PeopleEtc.

36. 10. There Is an “HR Strategy.”

37. 11. There Is a FORMAL Recruitment Strategy.

38. The NFL Standard!

39. 12. There Is a FORMAL Leadership Development Strategy.

40. 13. There is a “World Class” Leadership Development CENTER.

41. DD: 0 to 60 in a flash (months)

42. 14. There Is a FORMAL STRATEGIC HR Review Process.

43. 15. The “Top100,” and Every Unit’s Top10, Are Consciously Managed.

44. “In most companies, the Talent Review Process is a farce. At GE, Jack Welch and his two top HR people visit each division for a day. They review the top 20 to 50 people by name. They talk about Talent Pool strengthening issues. The Talent Review Process is a contact sport at GE; it has the intensity and the importance of the budget process at most companies.”—Ed Michaels

45. 16. “People”/ Talent” Reviews Are the FIRST Reviews.

46. 17. HR Strategy = Business Strategy.

47. 18. Make it a “Cause Worth Signing Up For.”

48. G.H.: “Create a ‘cause,’ not a ‘business.’ ”

49. Leaders don’t just make products and make decisions. Leaders make meaning.– John Seeley Brown

50. 19. Set Sky High Standards.