BBRC – Product Launches

1. RC BB BBRC – Product Launches 2016

2. Overview – Influencing Product Launches • The purpose of this guide is to ensure efficient and effective execution when launching an influential retail event • The Guide and Strategic Plan will help a group of people become a team when the members: • Have a common purpose • Have specific performance goals • Cooperate to achieve the common purpose • Are accountable to each other • This Guide and Strategic Plan will help support • Improved Team Productivity • Bring understanding to our Team Member Why questions within the workplace • Respond more rapidly to problems by providing solutions • Encourage Team innovation • Improve multi-skilling • Gives every Team Member clear direction

3. How to Do a Product Launch • The Product Launch should consists of a well defined plan that can be broken down into 8 distinct process steps. Following the above process will help ensure: • All team members are aligned • Follow best practices that have been established over years of experience • Ensure the product is launched successfully Team Engagement Tips AAR – After Action Reviews Planning & Preparation Team & Time Lines Incentives & Reporting Event & Theme Goal Communication

4. Planning & Preparation Team Engagement Tips AAR – After Action Reviews • This is one of the vital steps when coordinating an Influential Event. Fail to Plan, we are Planning to Fail. Key steps for Planning an Influential Event. • Theme of Event • Purpose of the Event • Desired Outcome of the Event • Team impacted by the Event • Time Frames • Team Incentives • Reporting Tools • Communication Tools • Team Engagement Tips & Tricks • After Action Review Report (AAR) Planning & Preparation Team & Time Lines Incentives & Reporting Event & Theme Goal Communication • Use the SMARTT method for Goals & Objectives: • Specific and concise (the goal is not long-winded, that is, people can understand it) • Measurable (there's a way of knowing whether or not we've achieved the goal) • Achievable (the goal is do-able, that is, it's possible with the resources we have available) • Related (to the overall department and organisational goals, that is, the goal is part of a bigger picture) • Time-framed (we know when the final date for the goal is) • Trackable (we can easily monitor how we're going — daily, weekly or monthly)

5. Team & Time Lines Team Engagement Tips AAR – After Action Reviews • It’s essential to identify what Team will be involved and for what time frame with all facets of the Influential Event. • Important question to analyse; • How does this impact general day to day business? • Review Retail Planner and assess other Business objectives • Ensure the Influential Event doesn’t collide with other Vital Campaigns EG: Valentine’s Day, Easter, Mother’s Day, Father’s Day, and Christmas. • Review School Holiday Periods and Public Holidays by State. • Utilise communication tools to ensure the key stakeholders understand are aware who is impacted by the Influential Event? Use key words, Who, Why, When, What and How? Planning & Preparation Team & Time Lines Incentives & Reporting Event & Theme Goal Communication

6. Incentives & Reporting Team Engagement Tips AAR – After Action Reviews • Consideration must be given to incentivise the team to achieve targets, and even stretch targets. Team include; • Part Time Team • Full Time Team • Assistant Managers • Store Managers • Area Managers • State Managers • This will support driving team behaviours and placing the team in a position of most potential to succeed. Same can apply for Customer Support Team Planning & Preparation Team & Time Lines Incentives & Reporting Event & Theme Goal Communication

7. Incentives & Reporting - Continued • Every incentive must have daily, week to date (WTD), and month to date (MTD) reporting and communicated via all relevant tools based on the position of the Team Member. • May include but not limited to; • Morning Emails • Morning Calls • Weekly Memo • Weekly Conference Call • Area and State Meetings • Event Night • Same can apply for Customer Support Team. Remember; what behaviours get rewarded, get repeated

8. Event & Theme Team Engagement Tips AAR – After Action Reviews To make an Event Influential, it must have a theme. It creates a vibe, fun and team boosting atmosphere which will cascade onto enhanced internal and external Customer Service. Planning & Preparation Team & Time Lines Incentives & Reporting Event & Theme Goal Communication

9. Communication Team Engagement Tips AAR – After Action Reviews • To ensure every team member comprehends the clear direction of the Influential Event, its paramount the business communicates in as many ways as possible. There are 500 words in the English Language that have 14,000 different meanings, its vital to get the Communication right the first time with the tools and methods available. • Effective Communication is significant for team and managers in our business so as to perform the basic functions of i.e., Direction, Planning, Organising, Leading and Controlling. Planning & Preparation Team & Time Lines Incentives & Reporting Event & Theme Goal Communication • Communication helps team and their managers to perform their jobs and responsibilities. Communication serves as a foundation for planning.. Controlling is not possible without written and oral communication. • METHODS: • Written • Verbal • Photos • Videos • TOOLS: • Memo • Emails • Telephone • Meetings

10. Goal Team Engagement Tips AAR – After Action Reviews Planning & Preparation Team & Time Lines Incentives & Reporting Event & Theme Goal Communication • Why do we need a Goal with an Event? • Goals direct action and effort toward goal-related activities and away from unrelated activities. • Goals energize our team. Challenging goals lead to higher employee effort than easy goals. • Goals affect persistence. Employees exert more effort to achieve high goals. • Goals motivate our team to use their existing knowledge to attain a goal or to acquire the knowledge needed to do so. • Setting individual performance goals provides a framework for translating the goals of our business into smaller steps that are then assigned or delegated to individual employees. This needs to be done so we achieve our overall goals to the extent that each employee does his or her part in completing the right job tasks in effective ways.

11. Team Engagement Tips Team Engagement Tips AAR – After Action Reviews Engaged team members for an Influential Event are: • More productive employees • Focused on, fully involved, and enthusiastic about their work • Dedicated to the business event • Motivated to do their best, both for themselves and for the company 9 Ways to Motivate & Engage Employees • LISTEN TO OUR TEAM … they want to be heard, let them know that you appreciate their viewpoints, opinions, and feelings. This will inspire them to be more productive for the event. • COMMUNICATE EFFECTIVELY … similar to listening. When you communicate with our team, they’ll understand where you are coming from and why you’ve made the decisions you’ve made. Not every decision you make will be a popular one, but if we communicate with our team regularly, they’ll at least understand our reasoning. • TEAM VIBE … encourage our Team to see the importance of team success.. Encourage employees to form bonds with one another and to help each other with challenging tasks. Show all employees how they fit into the overall strategy of an Event. This will ensure that they feel valued and a part of the team. This will inspire them to work harder to make the team more successful. Planning & Preparation Team & Time Lines Incentives & Reporting Event & Theme Goal Communication

12. Team Engagement Tips – Continued 9 Ways to Motivate & Engage Employees • KEEP PROMISES- When you promise our Team something, follow through on it. This will show them that you care about their feelings and expectations. If you can’t follow through on something, don’t promise it. • CONSISTENT - Nothing demoralizes an employee faster than an inconsistent Manager. Be consistent in our attitude, expectations, behaviour and our Team will feel comfortable working with you. • RECOGNISE GOOD WORK - When a Team Member does well, make sure that we recognise this good work. If a team hits a sales goal, recognize this fact, but also recognise an employee who just finished a significant task outside the norm or who stayed late to help out with an Event Task. It can be a simple “good job” or “thanks.” These gestures make employees feel needed and important as long as they’re sincere. Remember to ALWAYS praise publicly and criticize privately. You'd be surprised how often this basic principal of leadership is forgotten.

13. Team Engagement Tips – Continued 9 Ways to Motivate & Engage Employees • BE APPROACHABLE - Our Team should be able to talk to us. You want them to be able to come to you with questions or concerns or ideas and feel safe to do so. Promote creativity and initiative and watch the engagement of your employees start to flourish. • BE THERE IN THE MOMENT - When a Team Member comes to speak to us, give them our time. Listen to what they have to say and don’t get distracted, give them your undivided attention. Not only will this show them that you care, but it will allow you to understand your employees better and recognize what motivates them with the Event • TIPS AND TRICKS – Communicate them to everyone

14. AAR – After Action Reviews Team Engagement Tips AAR – After Action Reviews During the journey of the Influential Event , it’s very important for all Team Members to make a note of; • What Worked • What Didn’t Work • Opportunities for the next Event So it can be added to the Business AAR. Its extremely important to gain feedback from every Department and Position within the Business to improve Efficiencies and Cost of Doing Business. AAR’s are vital for Team Consultation and Accountability Consultation Consultation is where we outline the situation or problem to our Team , and take their ideas or opinions into account before deciding what needs to be done for the next Event. Accountabilities Areas in which all Team Members accept full responsibility for their actions and behaviours for Influential Events. Planning & Preparation Team & Time Lines Incentives & Reporting Event & Theme Goal Communication