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Q3 - What kind of media institution might distribute your media product and why?

IPC Media, the leading consumer magazine and digital publisher, is the ideal institution to distribute your teenage pop/rock magazine. With their extensive distribution network and experience in distributing magazines targeting young adults, IPC Media can help your magazine reach its target audience effectively.

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Q3 - What kind of media institution might distribute your media product and why?

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  1. Q3 - What kind of media institution might distribute your media product and why? By Hannah Nutsford

  2. What is an institution? • A institution is a company that disperses a media product for audience consumption. Magazine Institutions: • IPC Media • Bauer • BBC • EMap

  3. IPC Media • IPC Media is the UK's leading consumer magazine and digital publisher - IPC Media is a Time Warner Company. • It consists of three publishing divisions; IPC Connect (mass market women's division) , IPC Inspire (leisure brands - men's portfolio) and IPC Southbank (upmarket women’s division - fashion brands) • Sitting alongside the publishing divisions is IPC Advertising, which allows clients and agencies to purchase bespoke advertising solutions across all of our brands and across a variety of platforms, and Marketforce,the UK's leading news trade sales and distribution company. • Claims to reach 26 million people on print alone - almost two thirds of UK women and over 40% of UK men.  • Website reaches 14 million a month. • Produces over 60 media brands.

  4. Bauer • Europe’s largest privately owned media group which produces magazines in 15 countries as well as online, TV and radio stations. • Has a turnover of 2.08 Billion Euros • Produces over 300 magazines (including Q and Kerrang) • Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognised and rewarded as being industry innovators. • Worldwide circulation of Bauer Media Group's magazine titles amounts to 38 million magazines a week.

  5. Here are all the magazine brands that Bauer media distributes. It distributes a wide range of magazines including gossip magazine heat, music magazines kerrang and Q and fashion magazine Grazia.

  6. Who would I choose to distribute my magazine? I think the media institute I would choose to distribute my magazine is IPC Media. This is because it distributes a large amount of female magazines and my target audience is mainly teenage girls/young adults. A lot of the magazines they already distribute have a pink or blue logo/name which matches and is similar to my colour scheme of purple and turquoise. They also have experience in the genre of music magazines from distributing NME, an extremely popular rock magazine. As my magazine is pop/rock this is similar to NME. IPC also distributes fashion magazine Marie Claire and to make my magazine different I’m including a fashion section in my magazine so IPC would be a good distributer for this reason too .

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