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CASTROL MAGNATEC

CASTROL MAGNATEC . INSTANT PROTECTION YOU CAN SEE , HEAR AND FEEL. Rachel Deng Sept 2012. INSTANT PROTECTION FROM THE MOMENT YOU TURN THE KEY. CASTROL MAGNATEC Innovation come in handy.

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CASTROL MAGNATEC

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  1. CASTROL MAGNATEC INSTANT PROTECTION YOU CAN SEE, HEAR AND FEEL Rachel Deng Sept 2012 INSTANT PROTECTIONFROM THE MOMENT YOU TURN THE KEY

  2. CASTROL MAGNATECInnovation come in handy Innovation helps to get the message delivered, with the latest technology and gadgets, we now have a tool that comes with a unique experience. This allows our customers, clients and partners to easily understand the instant protection that you can see, feel and hear from Castrol Magnatec. • The application is not open to the public (it is not available in the app store) • The application is only available in English, and only for iPhone, iPad and iTouch INSTANT PROTECTIONFROM THE MOMENT YOU TURN THE KEY

  3. CASTROL MAGNATECWhat are we trying to achieve? • Cascade Magnatec Shine story in an engaging and consistent way. • Creates 'FEEL ME' experience with hand-held personal device. • A tool that will always be with you wherever you go. • Easy to use to demonstrate the campaign content. • Able to instantly show and share out the marketing asset. INSTANT PROTECTIONFROM THE MOMENT YOU TURN THE KEY

  4. CASTROL MAGNATECWhat’s inside the app? • Real experience and demonstration on “See, Hear and Feel" effect. • Allows immediate share on some marketing asset to others. INSTANT PROTECTIONFROM THE MOMENT YOU TURN THE KEY

  5. CASTROL MAGNATECWhat’s inside the app? • Interesting videos embedded and access to latest videos on YouTube. • Instant feedback functionality. • Bookmark function allows you to always check back important information. INSTANT PROTECTIONFROM THE MOMENT YOU TURN THE KEY

  6. CASTROL MAGNATECWhat’s inside the app? • Interactive product brochure. • Knowledge test to see how much of the content you know. INSTANT PROTECTIONFROM THE MOMENT YOU TURN THE KEY

  7. CASTROL MAGNATECHow to get this app? Click on the following link: On the download page please click on the download button to download the app to your computer and install it on your iPhone using iTunes. If you don’t have iTunes yet, please download it from the following link: http://www.apple.com/itunes/ After downloading the app follow this 3 steps for installation: • In iTunes, choose File > Add to Library, and then select the file (.ipa). You can also drag the file to the iTunes application icon. • Connect a device to the computer, and then select it in the Devices list in iTunes. • Click the Apps tab, and then select the app in the list. REMARK: The total size of the file is 250MB; the download time varies due to your internet speed. Suggest to download under wifi or broadband environment. INSTANT PROTECTIONFROM THE MOMENT YOU TURN THE KEY

  8. CASTROL MAGNATECNote • After the installation, you should be able to START THE EXPERIENCE. • If the app can not be installed, please follow the steps on the following slide and try again. • Any feedback or comments please send to RACHEL.DENG@SE1.BP.COM • The grand launch date is in Sept 2012 • The iPad version will be released in Autumn • The update for iPhone and iPad will be released in Autumn INSTANT PROTECTIONFROM THE MOMENT YOU TURN THE KEY

  9. OUR BRAND NEW MAGNATEC IPHONE APP DOWNLOAD IT NOW AND EXPERIENCE THE GREAT FEATURES. REMARK: The total size of the file is 250MB; the download time varies due to your internet speed. Suggest to download under wifi or broadband environment. INSTANT PROTECTIONFROM THE MOMENT YOU TURN THE KEY

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