What is Shopify Marketing Calendar and How to Make the Best One For Your Store?

1. What is Shopify Marketing Calendar and How to Make the Best One For Your Store? When you decide to integrate a Shopify event calendar app, you are taking one step closer to implementing a perfect marketing measure. As you know, running a Shopify store comes with a lot of responsibilities, starting from marketing the products to handling sales and bookkeeping. And the key to being on top of all of those tasks is proper organization. This is where you use the dedicated Shopify apps to create marketing calendars, which will enable you to generate more lead time for high-end projects. This would act as a roadmap or architecture for executing your marketing campaigns. Moreover, using the Shopify events calendar strategically would let you schedule your sales and promotions. There are certain ground rules that you are meant to follow for using marketing calendars to the best of their potential for your Shopify store. If you want to use a marketing calendar for scaling your business growth, let’s dive deeper into this article and learn more about how to use it. What is a Shopify Marketing Calendar? When running a Shopify store, you can use a marketing calendar to create a visual representation of all the marketing activities that you plan to implement within a specific time frame. For instance, the marketing calendars will help list the upcoming campaigns, product launches, webinars, sales or promotions, and holidays that you will plan alongside your marketing materials.

2. Well-established Shopify stores often prefer to use multiple calendars for marketing across various channels or disciplines, such as products, social media, or editorial. On the other hand, newcomers to the eCommerce business often tend to combine their marketing decisions or activities into a single calendar. With the use of the event calendar Shopify app, you can create both internal and public activity schedules. For instance, apart from your dedicated marketing calendars, you will also be able to share your promotions, product launches, and other such event dates with the customers if you want them to be part of it. Why is it Crucial for You to Prepare a Marketing Calendar for Your Shopify Store? When you have a marketing calendar in place for your Shopify store, you will have a well-connected tactic to approach the set campaigns without leaving room for last-minute hustles. You will be able to create some lead time for more creative and thoughtful campaigns. You will have enough time to back your marketing projects with enough staff members or other additional support. With room for planning, you will have enough time to think of collaborations for organizing a marketing event and call in your customers to join it as well. Remember, customers come across thousands of marketing messages and promotional event invites every day! So, it is not right to expect them to see every marketing effort you make! Therefore, it is your duty to be on the top of the branding moves with new opportunities for scaling brand awareness. And that’s possible when you give enough time to curate your marketing strategies. How Can You Create a Shopify Marketing Calendar? If you have installed the Shopify event calendar app for your store and have your overarching goals ready, it is time to take the next step towards preparing a plan of approach: 1. Determine the Time Frame for Your Marketing Plan You can prepare a marketing calendar for either a year, a quarter, or a month at one time. For most businesses, it makes sense to plan the marketing calendar for a full year in advance. If you are about to put up some large-scale campaigns, which might involve public events, product launches, seasonal offers, and others, you will need adequate time in hand to make those plans successful. That’s possible when you have your yearly marketing plans ready beforehand! But, not all businesses want to think that long, as they believe in changing trends and demands throughout the year. Marketing plans of shorter time frames will enable you to change or tweak the strategies in the next cycle based on the market responses or demands.

3. 2. Decide on the Channels You Want to Include Your events or marketing calendar should include activities or campaigns that you will be running across major business channels. For instance, whether you want to market your promotion events or marketing campaigns through emails or want to take them to social media, the choice is yours. Depending on what channels you choose, you might have to curate your overall marketing strategies and specify the same over your calendars. For instance, if you are about to host a product launch event on social media with some exclusive offers meant for only a few attendees, you might plan on installing the best Shopify form builder app to create an enticing form to collect a few details of the customers who will be attending that event. 3. Choose the Type of Marketing Campaigns You Will Be Running Whether you want to run sales & promotions, holiday campaigns, giveaways, contests, product launches, or content-driven campaigns, preparing a proper marketing calendar beforehand with all the activities that you plan on implementing will help you go out and execute them without missing out on any effective parameter. 4. Celebrate Brand Milestones with Your Audience New launches, collaborations, and other such milestones are worth celebrating for your brand. Take the opportunity to connect with your audience better, and add an event to your calendar for them to see and attend. Get the Shopify best review app embedded to your store as well, for collecting feedback from customers upon your new products, marketing events, or other such activities that you list and execute to/from the calendar. This shall help you improve your next campaigns and prepare an even better marketing calendar! Bottom Line If you have a lot to say about your products or services but are missing out on what might be the perfect marketing move to make it happen, remember to prepare a marketing calendar for it. With this, you will have clarity on how you must market your offerings at a specific time of the year. Installing a Shopify events calendar app will enable you to prepare your marketing routine. Following that, such an app also lets you schedule certain events and host them for your audience to attend your celebrations, announcements, and informative discussions. You do need a proper plan of approach when marketing your Shopify store products, and a properly curated calendar might definitely help!

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