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How to bring more traffic for appointments of your salon? Here is a list of ideas you can use to attract and connect with your customers and help them book appointments through salon marketing apps. Check it here! https://www.mydigisalon.com/blog/hair-salon-appointment-ideas/
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8 Winning Hair SalonAppointment Ideas To Bring MoreCustomers www.mydigisalon.com
1. Target theRight Audience While investing your hard-earned money in targeting clients. Make sure that you are targeting the right people. Your ideal client shouldand will fit certain criteria like S/he will be willing to spend money on your services, live within your salon vicinity and segregate them into age groups.
2. Build Brandwith Instagram Instagram is the new go-to platform if you want to attract organic clients who are interested in availing your services.To attract potential new clients for your hair salon appointment, use these 4 practicaltips: Salon Instagram businessbasics Your profilebio Let visuals do thework
3. BuildPresence onGoogle Social media is important but it isnot everything. Google is alive and you need to be seen and found on google to survive the digitalcompetition. Mentioned below are the 3 mainways to increase your visibility onGoogle: Google MyBusiness Organic SEO Google Ads(PPC)
4. Build SalonWebsite ThatConverts Your website is the face of your salonfor users in the virtual world and the best way to get hair salon appointment. Make sure that instead of luring customers in, your website is not shunning themoff. There are a lot of spas and salons in cities and the competition is tough.How you showcase yourself will decide whether the customer will book an appointment ornot.
5. OnlineReviews Request your clients to reviewyou on Google, Facebook andYelp. Strong reviews on these platforms will help you build trust, will act as social proof and boost your ranking on Google locally. Even after recommendations from friends, people check online reviews to assure themselves that they are going to spend money onsomething that is worthy of theirtime.
6. Partnerwith LocalBusinesses Get in touch with local businesses that can help you market. But choose the right clients e.g. fashion retailers, restaurants, wedding dress shops, bars, health clubs, florists are some of the businesses thatwill have the same audience segment asyou. These business partners can be a good salon marketing tactic to build trust and getting hair salonappointment.
Advertising Social media can help you gain a lot of followers. We mentioned Instagram earlier but Facebook can help you target the right audience and convert them into that potential firstvisitappointment.Why Facebook?It is by far the biggest platform with 2.4 million monthly users. You can access untapped local marketplaces and competitor clients easily. You can target a precise user segment to advertise to and help reduce your cost spend per user oracquisition. 7.Facebook
8. Word ofMouth Marketing/Referral In this digital age, the traditional word of mouth marketing still works best. You can request your clients to recommend but to motivate them, even more, you can try to add some incentives like a referralscheme.
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