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SEO is a technique adapted to rank a website well in search engine results. It improves the volume and quality of traffic to a website from various search.<br>
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What is SEO? SEO is an abbreviated form of Search Engine Optimization in which the professional puts his efforts to take the site to the first page of Google.
Improves the visibility When we do SEO for our site, it boosts the visibility of our site. It takes the site to the front page that enables maximum people to go through our website.
On- Page Checklist • Title Tags <title>_____</title> • Meta Description <meta name="description" content=”_____"> • Meta Keyword <meta name="keywords" content=”______"> • Heading Tags <h1>________________</h1> • Bold Tags <b>_______</b> • Robots Meta Tags <meta name="robots" content=”________">
Title Tag Will Drive Traffic To Site The title tag will give a clear and descriptive idea what the page is all about and a well written tag will increase number of clicks & online traffic. Title Tags
Meta Description Gives Idea About Page When the ad ranks for particular keyword, search engine will show the descriptions as summary of the page. Meta Description
Heading Tags (H1-H6) Improves the Readability & Usability of Site It makes the task easy for search engine to go through and understand well-organized content. The tags are used to represent various divisions of web content. Search engine usually gives priority to the keywords, which are formatted with H1 or H2 tag since it shows that the text has more importance on the site page. H1 H2 H3 H4 H5 > > > H6 > >
Bold Tags Highlight the Important Text It highlights the most important words in the content to enhance user experience and readability. • <b> and <strong> display the content in bold Example :- The <b>iPhone 5s</b> edged out the <b> Samsung Galaxy S4</b> slightly in all of our tests. Output The iPhone 5s edged out the Samsung Galaxy S4 slightly in all of our tests.
Robots Meta Tags Tells Search Engine Not to Index Page Robots meta tags do not directly correlate with the online ranking but in some cases, it may affect how our website looks to search engine. All the meta directives are found when URL is crawled. It means that in case a robots.txt file disallows URL from crawling, meta directives won’t be seen & will be ignored. Webcrawler Robots.txt File User- agent Disallow Can I Crawl Everything Yes, Crawl Everything
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