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Radio advertising is one of the most effective mediums to advertise in India. This presentation highlights the reasons why radio ads are the best and how to make attention grabbing radio ads. The guidelines to buy radio ad slots have also been mentioned.
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Why radio ads are best ? The radio ads can be produced quickly. Large audience can be targeted via radio. It is very affordable and effective mode of advertising.
How to make attention grabbing radio ads • Know your audience • Grab the listener’s attention • Great Voiceover • Simple & strong CTA (Call-to-action)
Guidelines to buy radio ad slots • Determine length of radio ad • Decide the time slot that has to be purchased. • Consider radio stations to purchase ads with • Track results of radio ads.
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