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Types , pros, tips of radio -

My Media Kart is a leading online radio advertising agency in India that helps organizations in branding by creating innovative and effective radio ads. The presentation contains information on the types of radio ads, radio ads pros and tips.

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Types , pros, tips of radio -

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  1. Radio Advertising- Types, Pros & Tips

  2. Types of Radio Advertising • Network – Group of local affiliates connected to one or more national networks through satellites and wires. • Spot – Advertiser places ad with an individual station rather than through network.

  3. Pros Of Radio Advertising • Reach and Frequency • Audience Selectivity • Cost Efficiency • Immediacy • Timelines • Local • Creative Flexibility

  4. Preparing Ads for Radio • Work out an idea that works best with sound. • One idea per ad-Do not say too much • Music- jingle about the product or background music. • Write the way you speak.

  5. Radio Ad Tips • Make the big idea clear • Mention advertiser’s name in beginning and often. • Use familiar sound effects • Paint pictures with your words • Be outrageous • Ask for the order • Make every word count

  6. Simplify the way you advertise on Radio with My Media Kart. Visit our website: http://www.mymediakart.com/ to know more about radio advertising.

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