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BOYS TOYS GSM Oak Brook, IL 5.13.14

BOYS TOYS GSM Oak Brook, IL 5.13.14. ! WINNING WITH CORE, LONG-TERM BRANDS !. TI BOYS TEAM!. TIM WILLS: Oak Brook SVP: Boys Team Jennifer Dewart: Oak Brook Sr. Brand Manager: Pokémon Tom Zahorsky: Oak Brook Brand Manager: Battroborg, Sonic Martyn Weaver: Sutton All Boys Brands: EMEA.

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BOYS TOYS GSM Oak Brook, IL 5.13.14

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  1. BOYS TOYS GSM Oak Brook, IL 5.13.14

  2. ! WINNING WITH CORE, LONG-TERM BRANDS !

  3. TI BOYS TEAM! TIM WILLS: Oak Brook SVP: Boys Team Jennifer Dewart: Oak Brook Sr. Brand Manager: Pokémon Tom Zahorsky: Oak Brook Brand Manager: Battroborg, Sonic Martyn Weaver: Sutton All Boys Brands: EMEA

  4. BOYS TRENDS • Disruptions & convergence of boys play-patterns, segmentation and content • Smart devises, Skylanders, Battroborg, LEGO • Boys Buyers still addicted to theatrical • Boy isle space reduction • Creating opportunities in other store locations • Shift to on-line toy sales (digital franchise convergence) • Less but more meaningful purchases…want ‘real’ experience, value & OPP • Impact of Millenials: most powerful buying group but 20% with no jobs • Trends & content coming from all platforms and in oys space • Minecraft, Angry Birds, Trash Pack, Despicable Me 2 • Growing Emerging Markets…Russia, Poland, Brazil

  5. TI BOYS FINANCIALS Americas EU Aus/NZ Total 2013 Actual $27.6MM $13.0MM $2.8MM $43.4MM 2014 Budget $34.9MM $20.6MM $3.3MM $58.8MM 2015 Budget Pokemon $18.0MM $15.0MM $2.3MM $35.3MM Battroborg $20.0MM $ 8.7MM $0.5MM $29.2MM Sonic $ 8.0MM $ 2.6MM $0.0MM $10.6MM Total$46.0MM $26.3MM $2.8MM $75.1MM vs. 2014 +32% +28% -15% +28% Gross Trading Margin Target: 65%+ Contribution Margin Target: 25%+ US$

  6. TI Focus 5: BOY TEAM OWNS IT! • Own the Customer • Win with core Brands • Nail our planning & execution • Inspire our people & advance our culture • TOMY above all else • OWNIT…Every Day in Every Way

  7. OWN IT! • Oprah • Winfrey • Network • Is • The Bomb….

  8. The Boys Brand Team will… • IT • Identifying, acquiring, building and sustaining core global boys brands • Building relationships that inspire all teams, create new business opportunities and advance our culture & values • Owning deliverables & variables to ensure retailer listings and end consumer purchases • Nailing the brand planning and execution to meet & exceed commercial goals • OWN • Responsibility • Physical possession • Confident Success…as in “you owned it”

  9. BOYS TEAMS…

  10. !Thank You!

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