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Agenda

BIT Travel - e-business for the travel industry and the National Booking project on VisitNorway.com Elisabeth Heyerdahl-Jensen, Project Manager May 2010. Agenda. The BIT Travel project National Booking project - background The Nasjonal Booking Switch BookNorway. About BIT and BIT Travel.

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Agenda

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  1. BIT Travel - e-business for the travel industryand the National Booking project on VisitNorway.com Elisabeth Heyerdahl-Jensen, Project ManagerMay 2010

  2. Agenda The BIT Travel project National Booking project - background The Nasjonal Booking Switch BookNorway

  3. About BIT and BIT Travel • The purpose is to develop more efficient business processes by increasing the focus on industry needs, use of technology and increase the competence within enterprises. BIT (a national sector oriented IT-program) established and run by Innovation Norway. NHO Reiseliv (The Norwegian Hospitality Association) with 2300 members is responsible for BIT Travel BIT Travel is the largest development project operated by NHO Reiseliv From 2007 also HSH has joined the project in cooperation with NHO Reiseliv

  4. Organization BIT Travel Steering committee and advisory board • Members from industry, (hotel chains, airline, ferry, rail) and DMOs • Observers from Innovation Norway/VisitNorway and the Ministry BIT Travel and the National Booking project is part of the Government’s Tourism Strategy: “The Government wants to ensure good distribution of Norwegian tourism experiences and wants to contribute to the development of a national booking system for the tourism industry”.

  5. Phase 1: 2004-2006 Training and competence Developing IT solutions Phase 2: 2007-2010 Development: New distribution channels Interoperability : National Booking Training/competence – next slide BIT Travel main focus and objectives 2004-2010

  6. Training and competence – some examples E-læring: Pakkereiseloven Nettest Håndbok i e-markedsføring for destinasjoner • Developed in cooperation with Innovation Norway in 2008 • Can be taken individually or as part of seminar • NOK 350 • 450 participants so far E-learning – the EU’s package travel directive • Developed in cooperation with Western Norway Research Institute • 50 indicators measuring technical solution, content and dialogue • 1750 NOK • 225 tests conducted Website Usability Test • UNWTO/ETC’s ”Handbook in e-marketing for tourism destinations” translated to Norwegian fall 2009 • 300 pages on e-marketing • NOK 350 • 500 copies distributed (165 copies sold) • The Norwegian Business School (BI) use it in their Bachelor program in tourism Handbok in e-marketing for tourism destinations

  7. Phase 1 Developing IT- solutions Publishing Booking Tickets Round trips Intermediary Payment CRM Map Restaurant-booking Database • Solutions developed based on industry specifications in pilot projects • Solutions consists of open systems and modules that can be further developed and integrated • The solutions have several markets in common: • tourists • tourism service providers • travel companies such as travel agencies, tour operators and travel information offices • destinations, regions and business networks

  8. Pilots in BIT Travel 2007-2010 NorthernNorway :

  9. Solastranda - Foto: CH/innovasjon Norge How to become bookable on visitnorway.com? What – when – how and who?

  10. Why is it important that a national booking solution is connected to VisitNorway? • Give the tourist the desire to go to Norway • Secure good, trustworthy and complete information • Give the total overview of relevant Norwegian travel products – one stop shop • Create sales possibilities for the industry 10 Foto: Johan Wildhagen, CH, Terje Rakke / Nordic Life / Innovasjon Norge

  11. Marketing survey on VisitNorway.com • Carried through February/March 2010 • 2 881 international respondents • 667 Norwegian respondents • Similar survey summer 2009

  12. 1. How many times have you visited visitnorway.com? Same as 2009 55% i .no Visitnorway 12

  13. 2. Have you decided to go to Norway on holiday in 2010? Visitnorway 13

  14. 3. Have you booked a holiday to Norway in 2010? 80% i .no Visitnorway 14

  15. 4. What have you booked? Visitnorway 15

  16. 5. Did you book online? 83,3% i .no Visitnorway 16

  17. 6. If visitnorway.com had an online booking service, to what degree do you think you would use this function? Visitnorway 17

  18. 7. What would you like to book online at visitnorway.com? 04.03.2010 15:53 www.questback.com Visitnorway 18

  19. 8. If visitnorway.com had an online booking service, which of these product combinations would be interesting? Visitnorway 19

  20. NBS is not a new booking system, but a tool to integrate already existing systems What will the switch do? create a common distribution system for the tourism industry through already existing booking solutions make the data accessible for distribution through open standards, (OTA) to be reused in many distribution channels The National Booking is a National Booking Switch (NBS)

  21. Getting bookable on visitnorway.com CityBreak I.e. Visbook Restech • National suppliers • Hotel chains • SAS/other airlines via Amadeus • Norwegian • Color Line • Fjord Line • The Coastal • Rent a ca (via Amadeus) Phase 1: 2010 visitnorway.com Connectors Integration DMO’s with solutions from NBS- Nasjonal Booking Switch Connectors Local suppliers via DMO Direct through CityBreak, Restech or TellusGuestMaker, or via booking solutions (PMS) as Visbook integrated in one of these 3 solutions Phase 2: 2011NBS (plug in version) ready for other distribution channels TellusGuestMaker Visit Technology Group Integration DMO’s withoutbooking solution/or chosen not to participate Local suppliers Not part of DMO’s solutions.

  22. Destination must have online booking solutions from City Break, TellusGuestMaker or Restech Suppliers must either be national (transport/hotel chain) or bookable through a DMO with online booking solution from the three mentioned software suppliers Suppliers with PMS (as Visbook) must make an integration agreement with those three suppliers, i.e. Visbook is being integrated with CityBreak June 2010 and with Restech by the end of the year VisitNorway: Assumptions

  23. When is NBS launched ? Testing on VisitNorway Q3 & Q4 2010 Technically it will be possible with “plug ins” on other channels as soon as the testing on VisitNorway is done Launching on VisitNorway Q1 2011 Further progress

  24. Suppliers and DMOs don’t pay for the technical connection to VisitNorway The existing agreements between suppliers and DMOs will not be touched. The suppliers pay a transaction fee for products booked through NBS Suppliers and DMOs wishing “the plug in” solution (all/part of content) must pay the cost of adjustment between own portal and NBS Cost for suppliers and DMOs

  25. Prototypes Solution Specification Norwegian National Booking Switch Sola - Foto: CH/innovasjon Norge

  26. Best Practice analyze - Norwegian Booking Switch (NBS) • National and regional portals • www.visitoslo.com • www.visitbergen.com • www.fjordnorway.com • www.visitcopenhagen.dk • www.visitsweden.com • www.visitdenmark.com • www.goteborg.com • www.en.lyon-france.com • www.londontown.com • www.amsterdam.com • www.visitscotland.com • www.visitbritain.com • www.newzealand.com • www.discoverireland.com • www.yourtour.com • www.hellobc.com • Charter • www.apollo.no • www.ving.no • www.startour.no • Amazon • www.amazon.com • Other national portals • www.finn.no • www.travellink.no • www.wideroe.no • International hotel/transport portals • www.expedia.com • www.travelocity.com/Reisefeber.no • www.booking.com • www.opodo.co.uk • www.e-bookers.com • www.lastminute.com • www.holidayauto.com • www.hotels.com • www.kayak.com • www.kelkoo.com • www.funktravel.com • www.britishairways.com • www.ryanair.co.uk • www.norwegian.no

  27. Foil 1: ”Search Controls” examples

  28. Establishing BookNorway Ltd When the project National Booking Switch (NBS) is carried through, the solution will be launched on VisitNorway in Q1 2011 through the new company BookNorway Ownership model for Book Norway Owned by a wide range of the Norwegian travel industry and DMO’s The aim is that: the industry has the majority of shares in BookNorway BookNorway ensures a cost effective distribution for the suppliers for the entire range of Norwegian tourism products. Customers will get competitive prices based on best available rates (BAR)

  29. The call centre BookNorway will be the legal body towards the consumer, the suppliers through the connectors and the distribution partners (such as VisitNorway and others) Must work as a tour operator, relate to the EU’s Package directive and be a member of the “The Norwegian Travel Guarantee Fund” (“Reisegarantifondet”) The operations of the call centre will be outsourced to a relevant business partner who can meet these requirements. The selected operator could be: DMO Travel agency Incoming tour operator Call centre department such as ferry company, airline and hotel chain

  30. Elisabeth Heyerdahl-JensenProject Manager BIT ReiselivE-mail: heyerdahl@bitreiseliv.noPhone + 47 22 14 08 14 Mobile:  + 47 908 28 274   Kjell Galstad Project Manager National BookingE-mail: galstad@bitreiseliv.no Mobile: + 47 920 14 775 www.bitreiseliv.no Thank you!More information:

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