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2D Tags – Qr Tags

2D Tags – Qr Tags. New Tool for Marketing & Brand Engagement?. 2D Barcodes. 2 dimensional barcodes allow for more information to be relayed to the scanning device Initially developed in Japan for the automotive industry

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2D Tags – Qr Tags

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  1. 2D Tags – Qr Tags New Tool for Marketing & Brand Engagement?

  2. 2D Barcodes • 2 dimensional barcodes allow for more information to be relayed to the scanning device • Initially developed in Japan for the automotive industry • Emerging implications for marketing, brand engagement and mobile media

  3. 2D – Technology • 3-4 Competing technologies Microsoft Tag – Proprietary, Limited readers, allows creative design Jag Tag – Require scan or picture sent by email or text, content sent back to user in same format Qr – Quick response tags, best balance of compatibility, flexibility and support

  4. Usage • 50% of all phones will be web enabled by 2011 • 5.9 billion by 2013

  5. Usage • More scans in July 2010 than all of 2009 in US • 50% of users are 35-45 and skew male Android are tops among barcode scanners 45% of scans, blackberry 27%, Iphone 15% • Japan leading the trend with 86% of consumers scan 4 or more times per month

  6. Uses 85% link to a landing page Popularity by category: Health and Beauty 21% Grocery 14.4% Books 12.6% Kitchen Items 9.2% 81% scan for discounts and coupons 67% use it for navigation 52% seeking more information 39% to win prizes 85% link to a landing page

  7. How it fits in the system Potential Implications and Applications of the technology in your marketing strategy • Conversion Architecture (Calls to Action, Sales Funnels) • Search Engine Optimization • Paid Search Marketing • Email Marketing • Social Media • Conversion Tools • Streamline Processes & Reduce Costs • Web Analytics 7

  8. Conversion: Landing Page • Interesting, entertaining, value • Mobile optimized landing page • Interactivity • Goal? Delverde Pasta – Re-launch in store displays, packaging and inserts

  9. Conversion Testing • Test offers on inserts, packaging

  10. Website/Conversion • Specificity is key • Know what your audience wants…give it to them • With very targeted traffic you control the user experience and refine message & calls to action • Branding/Name Recognition • Sign ups • Coupons • Information • Keep it simple

  11. Paid Search Advertising • Search Engine Advertising • Pay per website visit • Search Results Target only mobile Landing page with recipe and scan able coupon

  12. Email Marketing • Have a Hook • Segmentation • Customize your message • Thoughtful landing pages • Split testing subject lines, messages, landing pages • Measure & Adapt

  13. Facebook • Casual environment • Viral/Social Communication • Events • Custom Applications • Connect with Interest Groups

  14. Facebook: Welcome Tab • Recruit fans, relay key messages and get fans to take action

  15. YouTube • Google Owns, Second Largest Search Engine • Impactful videos, top sound bytes • Charisma, passion, personality • Series of videos • Quality • Integration with website and other social media

  16. Twitter • Instant access to your followers/mobile • Integration • Social Listening: Monitor for reputation management

  17. Mobile • SMS Text messaging • Mobile applications to allow followers to stay up to date • Promote events • Weekly recipe • Instant updates

  18. Analytics • Geography • Scans • Testing marketing collateral • Measure & trackoffline marketing performance • Increase yourwebsite conversions • Measure your marketing initiatives • Determine your ROI

  19. Questions • Kevin Heun 636.720.0703Kevin@wsiroi.com • Ron Adelman314.315.4658Ron@wsiroi.com

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