PPC Campaigns Mistakes You Should Avoid

1. 1 Unnecessary Conversion Actions While increasing website traffic may be one of your goals, not all visitors will convert to paying customers. Pageviews and clicks may indicate a certain level of interest from your visitors, but ultimately no meeting was scheduled, and no good or service was sold. More attention should be paid to conversions that lead to sales, such as completing forms, sending emails, downloading content, and making actual purchases. 2 Using Only Broad Match Keywords You are undoubtedly already aware that Google Ads employs wide, exact, and phrase-match forms of keyword match. The broad match type keywords cover many searches, as their name implies. Because of this, it is advised that you focus on your broad matches so that they don't appear for entirely unrelated search queries, which leads to the following point. 3 Lack of Negative Keywords Whether or not you use the broad match type, your keywords could still match queries that don’t fit your PPC Campaign. Hence, it’s essential to add negative keywords so Google knows not to show your ads when certain searches include them. 4 Testing Out Different Bidding Strategies Your budget and campaign objectives should both be taken into account when choosing the optimum bidding strategy for your PPC campaign. It could be a little challenging to decide on one at first because there are so many different bidding tactics accessible. If you don't try these tactics, you might have better results but sooner than you'd want update your budget, or you might get better results but get less conversions. https://www.mywebhero.co.uk/