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Michael Carlson March 16th, 2011

Michael Carlson March 16th, 2011. GAMES. Total War: Shogun 2 - PC Napoleon: Total War - PC Empire: Total War – PC Medieval II: Total War - PC Spartan: Total Warrior – Multiple platforms Rome: Total War - PC Medieval: Total War - PC Shogun: Total War - PC. History-Early Years.

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Michael Carlson March 16th, 2011

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  1. Michael Carlson March 16th, 2011

  2. GAMES • Total War: Shogun 2 - PC • Napoleon: Total War - PC • Empire: Total War – PC • Medieval II: Total War - PC • Spartan: Total Warrior – Multiple platforms • Rome: Total War - PC • Medieval: Total War - PC • Shogun: Total War - PC

  3. History-Early Years • Founded in 1987 by Tim Ansell • based in Horsham a town in West Sussex, UK with a branch located in Australia • Early work was mainly creating DOS games like Stunt Car Racer • In 1993 began working with EA Sports • Early FIFA games for DOS • Rugby World Cup (1995,2001) • Official game for the 1999 Cricket World cup • Australian Football League (1998,1999)

  4. History • June 2000 – released Shogun: Total War • August 2001 – broke away from EA switched to Activison • August 2002 – released Medieval: Total War • won numerous awards: PC Gamer UK top game of 2002, Gamespot Best Strategy Game of 2002, Gamespy Best Strategy Game of 2002 • September 2004 – Rome: Total War hits the market • Game used for TV series Time Commanders (BBC) and Decisive Battles (History) • 2005 - Acquired by Sega • Began to released console game such as Spartan: Total Warrior, mediocre results • November 2006 – Medieval II: Total War • March 2009 – Empire: Total War • Set UK Record for first week sales nearly doubling Rome and Medieval II • Claimed number one spot on ELSPA Top 40 chart • Won British Academy of Film and Television Arts Best Strategy Game 2009 • March 15th, 2011 – Shogun 2: Total War

  5. Money • The Creative Assembly was bought out by Sega in 2005 • Was sold for a reported 30 million dollars • Became a part of Sega Europe • At that time company had around 75 employees • Currently The Creative Assembly has around 160 employees • Parent Company Sega Sammy Holdings Inc. made $250 million in income with 4.75 billion in sales

  6. Target Market • PC gamers • Strategy Gamers

  7. Competitors • Blizzard • Starcraft • Warcraft • Microsoft • Age of Empires • Firaxis • Civilization

  8. Secret Sauce • Fusion of turn-based and real-time strategy games • Blend of economic, political and military strategy • Historical accuracy • Grand Scale and Massive battles

  9. The Future • With the recent release of Shogun 2: Total War, the Creative Assembly seems poised to maintain itself as one of the premier development studios for strategy games • As computers advance it will only enhance the possibilities , as increased processing power can only help increase the already grandiose scale of the Total War franchise

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