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Module 10: PepsiCo. Beverage Industry: Soft Drinks. Consist of corporations that produce and sell soft drinks Some of these companies also sell food items Global soft drinks’ total revenue over $600 billion. Major Soft Drink Corporations. Coca-Cola PepsiCo Dr. Pepper Snapple
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Beverage Industry: Soft Drinks • Consist of corporations that produce and sell soft drinks • Some of these companies also sell food items • Global soft drinks’ total revenue over $600 billion
Major Soft Drink Corporations • Coca-Cola • PepsiCo • Dr. Pepper Snapple • Monster Beverage Co.
PepsiCo • Food/beverage corporation headquartered in New York • Product Pepsi-Cola and Frito-Lay merger in 1965 • $65.49 billion in net revenue in 2012
PepsiCo Growth Strategy • Research and development activities • Drive innovation globally • Develop new products • Improve quality of existing products • Enhance production processes • Implement new, useful technologies
PepsiCo Business Units • PepsiCo Americas Foods • PepsiCo Americas Beverages • PepsiCo Europe • PepsiCo Asia, Middle East and Africa
PepsiCo Carbonated Drinks • Pepsi • Mountain Dew • 7 Up • Mirinda • Pepsi Max • Sierra Mist
PepsiCo Non-Carbonated Drinks • Tropicana • Gatorade • Lipton Teas • Aquafina
Snack Foods • Lay’s • Doritos • Quaker Foods • Cheetos • Ruffles • Tostitos • Fritos • Walkers
Analysis • Market Cap February = $125, 728 • Enterprise Value February = $149,082 • Enterprise Value from DCF and REI Model = $197,655 • Value of Project from AEIG Model = $197,655 • Value of Project from AEIG Model is a bit higher than the Enterprise Value in February