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Doing Business in the eLearning Arena – Technology Perspective. What’s for today ?. Who is Arel ? e-Learning Standards Live or On-Demand? Video or not? Technologies to notice Summary. About Arel. Founded 1988 NASDAQ (1994) symbol: ARLC IDL and e-Learning technology provider since 1997
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Doing Business in the eLearning Arena – Technology Perspective
What’s for today ? • Who is Arel ? • e-Learning Standards • Live or On-Demand? • Video or not? • Technologies to notice • Summary
About Arel • Founded 1988 • NASDAQ (1994) symbol: ARLC • IDL and e-Learning technology provider since 1997 • Established USA subsidiary, Arel Inc. Feb. 1998 • Acquired W2COM, IDL solutions provider, Aug. 2000
Key Customers - Corporate • Lucent Technologies • AT&T Wireless • Volkswagen of America • BMW • CARS Canada • Shoppers • NationsBank • Royal Bank of Canada • First Union Bank • Toronto Dominion Bank • Royal Bank of Scotland • CIBC • Anheuser Busch • Owens Corning • Charles A. Hayes • Amway
Key Customers - Public & Education • Public: • State of Texas • Texas Technical College • State of Ohio • Education: • Kellogg Community College • Washington University • Bob Jones University • Aquinas College
Arel IDL Financial Performance Revenue ($ million) CAGR: 333% • Arel became profitable in Q1 1999
Major E-TrainingComponents Content E-Training Technology Network Infrastructure Services
CONTENT is the largest market segment, But SERVICES is the Fastest growing CAGR: 83% U.S. Internet-Based Training Market Growth By Market Segment Revenue ($ billion) (Source: International Data Corporation, 2000)
e-Learning standards SCORM Are standards forming ? Standards for what ? Which standard is complete ? Which will win ? Is it good for me ? IMS AICC IEEE
Integrated solution and standards SCORM Standards are coming But slowly There is no standard content now Integrating technologies is expensive Go for integrated and demand standards IMS AICC IEEE
Live or On-Demand? Raise hand to ask the expert now! Live - Interact with others Live – effective, engaging, immediate feedback On Demand – any time, whenever I want New - Traceable Interactive On-Demand Immediately ready On-Demand MIX !
To video or not to video? No question about it’s effectiveness ! Is bandwidth available? Is it coming? Implementation organization-wide The business perspective – for technology providers for service providers and operators Pricing perspective
Total U.S. Revenues for IDL Comparison by Sector $ Million Source: Frost & Sullivan, 2001
To video or not to video? No question about it’s effectiveness ! Is bandwidth available? Is it coming? Implementation organization-wide The business perspective – for technology providers for service providers and operators Pricing perspective VIDEO !
Terrestrial networks and video conference ISDN Printer ClassControlUnit (CCU) MCU Instructor LessonControlUnit (LCU) Spotlight IRUs VirtualClass Recaster Encoder Subject MatterExperts (SMEs) IP Network Spotlight Media Server Spotlight H.323 Campus & Web Server ApplicationServer Learning Manager Database MediaServer SpotlightOn-Demand
Unicast–any network enabled networks Instructor Internet / Intranet Recaster Scaleable Robust Bandwidth friendly Load balanced
DNA, NLB, CLB (Network, Component Load Balancing) HTTP, HTTPS (Firewall and proxy friendly, secure ) XML ( eXtensible Markup Language) Multicast, Unicast - enabled SOAP (Simple Object Access Protocol ) .NET Technologies to notice
On- demand for any-time any-place access Integrated SME approach Familiar video-enabled model Accreditation Live – expert access value, not an e-book What creates a valid business case? – a feeling of value