Heidi Rasmussen JCPenney Director – Home Office Training

1. 155,000 Personalized Learning Portals at JCPenney Heidi RasmussenJCPenneyDirector – Home Office Training

2. Major Headlines

3. Rapid Technological Innovations Impacting the Workplace New Employee Training: Is It Worth The Investment? The New Social Learning: A Guide to Transforming Organizations Through Social Media Why Cross Training of Employees is a Must Signs That Your Employees Need Sensitivity Training Supporting Ethical Employees: With the Right Training, Employees Can Learn To Make Ethical Decisions Education, Training and the Global Economy Training Seen As Key to Employee Satisfaction, Success Motivate And Retain Employees Through Training And Development From Videos to Simulations: New Technologies in Training Is Your Training Staff Ready For New Technology? Gen Y, Gen X and the Baby Boomers: Workplace Generation Wars Training Employees in a Tight Economy How to Increase Revenue & Customer Service by Training Employees Training Business: Recession survival tips Mixing and Managing 4 Generations of Employees Generation Y: They've Arrived at Work With a New Attitude

4. High level JCP • The 5 C’s of jTrain • So what? • Q&A

5. Vision To provide the best training in retail that optimizes the learning of the associate and accelerates company growth

6. 2,311,621 ? # of training hours JCPenney associates completed in 2009

7. 2,500 ? # of courses offered at any given time

9. WINNING TOGETHER Survey “I have the training I need to do my job effectively” 91 90 89 87 Percent 85 81

10. “Man in the Office” Interview

12. Mission of jU jU will provide Associates with the skills they need to help JCPenney achieve our business objectives in a challenging, supportive learning environment that fosters achievement.

13. JCP’s central location for tracking & managing all training for all Associates

14. What Training? Delivery Tools/Methods • Home Office On- and Off-site • Distance Learning (IDL) • On Demand Video and jLearn • Online Courses • University Programs • New-to-Position Training checklists • Know Your Department Guides • Placemats • Job Aids • Manuals • Certification Tests

17. Core Recommended Available Levels of Training

18. The 5 C’s of • Colleges • Competencies • Communities • Certification • Capabilities

22. The 5 C’s of • Colleges • Competencies • Communities • Certification • Capabilities

26. The 5 C’s of • Colleges • Competencies • Communities • Certification • Capabilities

27. jTrain Communities

31. The 5 C’s of • Colleges • Competencies • Communities • Certification • Capabilities

34. The 5 C’s of • Colleges • Competencies • Communities • Certification • Capabilities

42. GPS Enabled

44. Do highly engaged associates perform better?

45. Are companies with highly engaged associates more successful?

46. Does training & development improve associate engagement and performance?

47. Is it true that.... “What Gets Measured, Gets Done?”

48. Engagement Training & Development Engaged Associates Performance Better Performing, Engaged Associates Results

49. Why are “personalized learning portals” important?

50. Your role is important to us!! Personal Learning Plan Engaged Through jTrain Transcript of Learning You are important to us!! Knows What’s Available