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Realtor Partner Marketing Plan Capturing Sizeable Market Share Thru Aggressive Marketing Initiatives.
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Realtor Partner Marketing Plan Capturing Sizeable Market Share Thru Aggressive Marketing Initiatives This plan is designed to leverage our unbranded format, service center, and national network to help each Realtor capture investor, buyer, and listing clients that DO NOT contact them directly via their current branded broker businesses. SellMyHouse.com offers an Exclusive, Referral based system for Realtors which want to create large client bases in their market. Current Partners include Remax, Century 21, Coldwell Banker, Keller Williams, etc. All office sizes accepted into the Program (1 to 200 Person Offices).
SellMyHouse.com’s Realtor Partner Network • NO Upfront Licensee Fees or Costs per Lead • Referral Based System. We Make Money ONLY When You Make Money! • NO CAP on Lead Volume. BUILD Your Team as Volume Expands. • EXCLUSIVE Relationship with SellMyHouse.com • Integration into our Investor, FSBO, and Joint Venture Networks for Expanded Client Opportunities. • Access to Partner Brands • We have relationships with some of the industries best companies and form new agreements on a regular basis, all to the benefit of our Realtor Partners.
The Right Partner • The right Partner understands the importance of unbranded marketing sources as it relates to expanding lead volume. • The right Partner understands the value in our website design which creates opportunities to engage with all types of real estate clients from FSBO to short sale clients. • The right Partner does not limit the type of client they are willing to work with. • The right Partner understands the power of leveraging our brand and service platform to attain NEW clients. • The right Partner understands the importance of training. • The right Partner has an open mind to new techniques and strategies and the work ethic to follow thru with a plan.
Marketing Strategies Creating viable unbranded lead sources is the most important factor for creating the long-term income and longevity needed in the current market as a Realtor. Our relationship with each Realtor is Exclusive, just one Realtor in each area. Our strategic plan is to build a sustainable client base with every Partner thru the combination of your Broker brand and our unbranded system. We expect to achieve active listing 30-100+ totals with Each Partner through a combination of the following techniques: • Nationally recognized websites • Utilizing the Power of our brand names • Partnerships • Enhanced client marketing solutions • FSBO Affiliate Program • Investor Network
SellMyHouse.com – A Nationally Recognized Company • SellMyHouse.com ranks in the top 10 of every major search engine for several generic real estate search phrases. • Our name and logo are nationally recognized in local markets all over the country and are actively advertised by all of our local FSBO, Investor, and Realtor networks creating unlimited exposure. • This exposure creates internet buyer and seller leads for our Realtor network. • Advice/Call Center • Unbiased & Unbranded • We “Tell It Like It Is” • Save Time on Dead Leads • Dramatic Lead Conversion % • Pre-qualified clients
Lead Flow Illustration Our Website Network Strategic Partnerships Unscreened Leads Realtor Affiliate Network ‘Hot’ Leads / Clients • Lead Types • Online Auction Sellers • Traditional Buyers • Short Sale Listings • Bank Owned Property • Traditional Listings • Commercial Transactions • Investors Advice Center
Building Each Market – STEP 1Creating NEW Buyer and Seller Leads. • Add our logos to your current marketing material, email signature, and business cards to tie yourself to our name for our referrals. • Add the SellMyHouse.com sign rider and pointers to your listings to capture additional Buyers who DO NOT contact you directly. This will also create new listing opportunities in neighborhoods that have a SMH sign presence. • Add your listings to the SellMyHouse.com website (Free) to create dual agent transactions. http://www.sellmyhouse.com/altregistration.php
Building Each Market – STEP 2 Expand Listing Opportunities. Incorporate SellMyHouse.com into your presentations to improve and expand listing opportunities by explaining the benefits of listing with your company. Use SellMyHouse.com as leverage. • Market our Online Auction to Expired lists. Offer them a unique marketing service used to help them get their house sold that other Realtors do not have access to. • Exposure to a national database of Buyers, Investors, and Realtors. • Additional services not offered by competing Realtors such as our national database of investors or our expert short sale services. • Offer our custom built Powersite™ website to your listing clients. Your cost is $25. (Retail $149)
Building Each Market – STEP 3Marketing to Short Sale and Distressed Sellers • Begin our pre-designed SellMyHouse.com marketing campaign to target the ‘Stop Foreclosure’ sector. Our marketing material and website generate 5 to 10 times the response rate that typical Realtor material/website lead systems create. • Mailer to pre-foreclosure lists • Bandit Signs • Radio – 800 Sell Now and SellMyHouse.com • Billboards - 800 Sell Now and SellMyHouse.com • Partner with local investors • Pool advertising dollars for radio and billboard campaigns • Provide ‘first look’ access at all investment property created thru the 1-800-SELL-NOW and SellMyHouse.com lead generation systems. • Access to our short sale and liquidation services. • Market SellMyHouseAuction.com’s online bidding platform as a unique liquidation service not promoted by your competition to investors and distressed homeowners. • Contact your local mortgage counseling organizations and REO departments to help their clients get their house sold during the default stage.
Building Each Market – STEP 4 Utilizing Our FSBO Affiliate Program Embracing the FSBO market to create long-term listing and buyer agent deals. • Work closely/help us find part or full time affiliates who market our FSBO service to expand Realtor lead pipelines. A thriving FSBO client base in a market will produce significant buyer and seller lead volumes to our Realtor Partners. • Provide support to our local FSBO clients to build a relationship during the FSBO period. 85% of FSBO’s end up on the MLS between the 25th and 60th day. 70% of FSBO clients hire the first Realtor they talk to. By embracing the FSBO business our Realtor Partners create sustainable lead pipelines resulting in consistent revenue cycles. • Offer a FREE listing on SellMyHouse.com and a FREE Sign to FSBO’s explaining the benefits of internet. This will create buyer leads and a potential listing in the future. • Our FSBO service offers a unique customer service approach which expands buyer agent opportunities for our Realtor Partners via the implementation of offering their automatic MLS email search systems to potential buyers.
Building Each Market – STEP 5 Utilizing Our Investor Contacts • Market our Investor’s ‘wholesale’ property to other investors in your market via our auction and MLS services. • Earn commission selling our investor’s lease option/contract for deed property. • Earn a transaction fee for handling a paperwork transaction for our commercial investor network. • Host investor seminars explaining the benefits of our ‘first look’ lead system and liquidation capabilities. Discuss how we can help them buy property at discounted prices and sell their property thru our network to other investors and retail buyers. • We will integrate you into our investor system to manage the transactions.
Building Each Market – STEP 6 AmericanTowns.com • Brand yourself in your local market thru our online community website. (9M visitors estimated in Q1 2009). • Write weekly/monthly real estate articles for your community. • Advertise on their website in your market next to the SMH logo to brand yourself as our local Realtor Partner. • Introduce yourself to local businesses who advertise with AmericanTowns.com.
1 Day In-Market TrainingCost: Travel Expenses (Flight, Hotel, etc) • We will travel to your market and spend the entire day and evening with you and/or your team. We will develop a marketing strategy for your specific market/goals. • We will show you exactly how to utilize some of our partner brands to target investors, buyers, and sellers. • We will discuss in detail all of our systems and networks used to explode your client bases. (investor & fsbo network, using our auction to get listings, etc) • We will discuss how exactly to answer questions and objections from our current leads to improve conversion percentages. • We will discuss techniques to best utilize our unbranded name as well as increasing exposure to your branded name. • Short Sale training(if needed) • Creating leverage by using our brand and auction on expired listing clients. • We will develop a marketing plan that fits your specific budget and maximizes exposure. • We will explain our NEW CredMod Program. (Helping home buyers purchase houses with poor credit from our investor network)
3 Day Kick Off EventCost: $1500 + Travel Expenses • All of the 1 Day Training info. • We will host an evening seminar with local investors to expand our network in your market. We will discuss in detail how we can help them buy property at discounted prices and sell their property thru our network to other investors and retail buyers. You will be introduced as our exclusive Partner who will help them with each and every transaction. • We will recruit and interview potential candidates for our FSBO/Advertising program. This network will be out actively advertising our name. Every buyer and listing opportunity from our FSBO network is routed back to our Realtor Partner. This program has proven to create a significant client base for our Realtors on its own. • We will meet with local foreclosure counselors, REO departments, etc to explain how we can help them liquidate property prior to foreclosure to dramatically reduce losses. • NEW Realtor Recruitment (after implementing lead systems)