Graphic Design Process To Successful Logo’s

1. Graphic Design Process To Successful Logo’s Created by: Cody Balogh EDD 4a 9/11/09

2. Who uses this process? • Who? • Graphic designers of all categories • Clients looking to know what their money is going to. • Where? • Used in design firms and households around the country through the use of logos. • How? • By following the rudimentary and simple proccess described in the following.

3. Overview • In this design process there are eleven steps to designing a successful logo like those you see in our everyday lives such as the apple of your iPhone or the seagull on your Hollister shirts. • The design process takes you through an almost identical version of the one we use in this engineering program.

4. Design Steps • Defining the problem and understanding the goal • Research • Inspiration • Sketching & Mind Mapping • Digital Implementation & Feedback • More Digital Implementation • Feedback on Design • Colors & Typefaces • Feedback over Color Selection • Final Revisions • Delivery

5. Step 1:Defining the problem • Getting the right details and having a clear understanding of a client’s problems and goals from the beginning is the most important factor when starting a new logo design. • Designers will ask question such as: • How does your company differ from its competitors? • What type of logos typically appeal to you? • Designers ask these questions to better understand their client.

6. Step 2: Research • After receiving the Logo Handout and after phone conversations, I begin researching their company and competitors to get a better feel for their market – this helps in the overall look and message the final logo conveys. • This is very essential for that reason that in order to advertise a product for that company you have to know the ins and outs of that said company. • If a designer has nothing to work from then he/she can not accurately portray the image of the company they were hired for.

7. Step 3: Inspiration • When a designer starts a rough design he/she must prepare ideas on designs they would like to present to the company. • These design inspirations come from the simple everyday actions, movements, and environments we live in.

8. Step 4: Sketching & mind mapping • Designers designs, whether it’s logos or websites, always start off on paper. This allows for the exploration of possible design routes which can branch off of one another. • Jumping directly onto the computer can slow the creative process – it takes more time to execute ideas and one can tend to pay more attention to minuet details early on. • Mind mapping also helps in exploring and growing your topic. You can easily expand upon ideas and keywords. Consider it the sketching of keywords.

9. Step 5: Digital implementation& Feedback • After some sketches start to come alive and take form, Designers then take their ideas to the computer. Software of choice is typically Adobe Illustrator for creating logos. • Color is not added until the design is set in pencil to make sure clients approve of the design and can then further the appeal form there – a good logo should work well in both black, white and color.

10. Step 6: More Digital Implementation • This is done after the clients have looked over the design from the first digital rendering and decide to tweak it here or fix it there so it catches their customers eye.

11. Step 7: Feedback • The clients needs to be very involved in the design of their logo because nobody knows what they want better than the person buying it.

12. Step 8: Color and Typefaces • Designers don’t mess with color until both the client and the designer are satisfied with the black and white contour design of the logo. • Designers will usually present the client with3 different logo samples, each having color variations and typefaces that work well with the mark and company’s message.

13. Step: 9 • Go over final feedback form client to discuss the color possibilities and changes.

14. Step 10: Final Revisions • This is the step where all decisions are finalized and if needed revised to fit the clients ideals and image.

15. Step 11: Final delivery • This step is rhetorical in and of itself for the reason that it was obvious but not needed in a design process.

16. Why is this process used? • This process is used for the design development and processing of company logos used in advertising and design of such articles including; magazines, websites, everyday products and…. Etc.

17. The Benefits of This Process • Benefits for The Designer • Better understanding of what a client wants in their logo or what they want their logo to look like • Better understanding of a company’s business and competition • Allows the designer to connect with a client and their company • The benefits for clients; • Know how and where their money is going • Personal interaction and development of their logo • Accurate and organized way of communicating ideas of their company’s ideals and business

18. Examples of work through this Proccess Audio production label logo Winchester Cafe and Sweet shop Five star Errand & Concierge Services A network devoted to placing children with special needs and disabilities with certified nannies.

19. How Process Relates to Others • Design steps are very similar in their layout and ordering • Very simple to understand and easy to follow through with.

20. Work Cited • http://www.thedesigncubicle.com/2009/05/11-steps-of-a-successful-logo-design-process/