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Men’s Jeans: A Classic Staple Apparel

Men’s Jeans: A Classic Staple Apparel. Kathy Truong Department VS Discount Stores. JC Penney. -wide variety of brands including designer and private label -great prices with quality

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Men’s Jeans: A Classic Staple Apparel

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  1. Men’s Jeans: A Classic Staple Apparel Kathy Truong Department VS Discount Stores

  2. JC Penney • -wide variety of brands including designer and private label • -great prices with quality • -huge assortment to better cater to customers in a one stop shop • -multiple departments, services, locations • -ads, coupons, JCP rewards, sales • -customer service, happy returns • -great online shop

  3. JC Penney • “The original Arizona Jean Company started up in 1990 and became a private denim brand exclusive to J.C. Penny and has now become an independent company of J.C. Penny.” • -flagship store in Wyoming • http://www.arizonajeans.org/history-of-arizona-jeans/ • Levi’s under Levi Strauss & Co. American made international1853 • http://en.wikipedia.org/wiki/Levi_Strauss_&_Co. • Liz Claiborne 1976 and merged in 2012 under Fifth & Pacific Companies Inc. (Lucky Jeans & Kate Spade)http://en.wikipedia.org/wiki/Fifth_&_Pacific_Companies

  4. Ross • -more affordable prices • -claims of 60% off department stores • -same name brand designer labels • -wide assortment • -ads • -prices and quantity over quality • -lack online shopping experience • -different location, different assortments

  5. Ross • -mainly favored by women shoppers due to more savings at discount stores • -most research shows men favor quality or name brands over prices, or quickest and easiest shopping experiences possible

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