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Walkers

Walkers . Narissa, Alfie & Esen. Advert . http://www.youtube.com/watch?v=i7mmXeRvgLo The advert is entertaining because there is a well known singer singing about the product. Walkers are the UK’S best selling crisps company, to achieve this they use celebrities that are well

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Walkers

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  1. Walkers Narissa, Alfie & Esen

  2. Advert http://www.youtube.com/watch?v=i7mmXeRvgLo The advert is entertaining because there is a well known singer singing about the product.

  3. Walkers are the UK’S best selling crisps company, to achieve this they use celebrities that are well known, such as Gary Lineker who is the main promoter and Lionel Richie and Rebecca Ferguson who guest starred in a few of the adverts. This is how they attract the audiences attention.

  4. Target audience: Mums and young males Demographic: They have made various limited editions for different contests which incorporate different cultures and ethnicities. Psychographic: There is a ex-footballer and now a TV presenter. Gary Lineker has a £1.5m contract deal for promoting it. Walkers setup a football fund that provides football kits to schools to encourage children to stay active.

  5. VS • Doritos advert Its humorous to watch and it focuses more on the product than the celeb unlike walkers. Walkers use Gary as a mascot to help improve their sells on the crisp. http://www.youtube.com/watch?v=F0g61vk1M30&feature=related

  6. Forms of Media Posters Tv Channels: ITV, C4, 5 & multichannel Radio Online

  7. Latest Walkers Advert http://www.campaignlive.co.uk/go/news/article/1090796/walkers-runs-great-british-potato-campaign/

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