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Glocal Social Gaming! The next big thing

Glocal Social Gaming! The next big thing. Presented by Alok Kejriwal CEO - Games2win - India. Games2win in one slide. Is a casual gaming company that owns over 500+ flash and 40+ mobile games

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Glocal Social Gaming! The next big thing

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  1. GlocalSocial Gaming!The next big thing Presented by Alok Kejriwal CEO - Games2win - India

  2. Games2win in one slide • Is a casual gaming company that owns over 500+ flash and 40+ mobile games • We publish these games on our portals - games2win.com & gangofgamers.com and on the iTunes and Android app stores. • We entertain approx 20 million unique users a month (comScore April 2012 data). Mobile Game downloads now exceed 10+ million. • Games2win is Mumbai (India) based with offices in San Francisco, Delhi and Bangalore • We are venture funded by Clearstone/Silicon Valley Bank

  3. As a Games Company, we had a problem: • Many of our games were ‘drifting’ sideways in traffic and plays. • Yes, we had not made ‘Angry Birds’, but we thought we deserved more game plays. • Creating more games or changing old games was not the solution.

  4. We looked outside for inspiration & found: Location had become a major ‘game’ in itself

  5. We looked inside & found: Our Game leader boards sucked

  6. We had an Inspiration!!! Why not MASH up leader boards and locations and create a new reason to play games?

  7. We created

  8. How Appucino works.. A player starts playing an Appucino powered game

  9. How Appucino works After the game level is over, the player gets a CAPTURE prompt

  10. How Appucino works.. Players from all the world use their scores to capture their favourite locations!

  11. How Appucino works.. Each time a user loses a captured locations, he is notified to go back and claim it!

  12. What is the Appucino magic? A battleground is created amongst gamers, and a virtuous cycle of engagement takes over!

  13. Appucino’s Core philosophy #1 Location is for anyone, anywhere! • In today’s digital age why are location based apps restricted to places near me? • If we can travel anywhere with the click of a button, why shouldn’t I Capture the Merlion while sitting in Mumbai? APPUCINO CAPTURE IT!

  14. Appucino’s Core philosophy #2 Every game has hidden potential • Engagement can be increased without making any changes to the game! • Instead we ‘add’ a few lines of code to the existing game (via an SDK) and that creates instant Appucino Magic! +

  15. A few months and 7 games later, we have strong proof of concept!

  16. Key results and learning’s: • Appucino engaged a much higher % of users than traditional leader boards did • Appucino improved the time spent in our 1st game by 40%! • Appucino’s effect varied, with better performance levels on quick snacky games as compared to long level based games

  17. Turning insight to action: • We wanted everyone to benefit from our learnings, so we turned Appucino into an SDK for Android and Flash game developers • We continue to build location based competition features on Appucino by finding new ways to engage our users!

  18. Summary: • Think of what what you can do beyond just game plays • Leverage ‘engagement’ tools such as leader boards to the fullest. • MASH UP what people like to do (Checking in, location mapping etc and used them in your games and apps) • Make the solution a platform and an SDK so that it becomes massively adopted!

  19. The Core Team + 87 others Mahesh K – COO mahesh@appucino.com BREW MASTERS Vivek Manghnani vivek@appucino.com Alok Kejriwal – CEO alok@appucino.com

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