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National Association of College and University Food Services

National Association of College and University Food Services. May 15, 2009 Maria May Rambuski. Celebrate The Future 2009 National Conference. Milwaukee Wisconsin The 5 W’s of Marketing Why? Opportunities Who? NACUFS members and beyond Where? Midwest Airlines Convention Center

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National Association of College and University Food Services

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  1. National Association of College and University Food Services May 15, 2009 Maria May Rambuski

  2. Celebrate The Future2009 National Conference • Milwaukee Wisconsin • The 5 W’s of Marketing • Why? Opportunities • Who? NACUFS members and beyond • Where? Midwest Airlines Convention Center • When? Tuesday, July – Saturday, July 11, 2009 • What? Attendee expectations

  3. The 5P’s of Marketing 1. Product • “Your entire conference experience has been designed to help you celebrate your industry, connect with your peers, and return home with more ideas and enthusiasm than ever!” 2. Price 3. Place- Midwest Airlines Center 4. Public Relations • Press Kit • Welcome letter from the Mayor 5. Positioning • Competition

  4. Wiki Page • General Sessions • Brochure - Interest Sessions • Conference Agenda -23rd Annual Jack Kempler Golf Outing -Hog Wild Street Party -Theodore W. Minah Dinner Awards Reception

  5. 2009 Culinary Challenge

  6. Sponsorship • Sponsorship levels -Platinum: Porter Khouw Consulting, Inc. and U.S. Foodservice -Diamond: Alaska Seafood Marketing Institute, Barilla America, Inc., General Mills Foodservice, Unilever Foodsolutions -Gold -Silver -Bronze -In Kind: Board of Director’s Dinner –Monday, July 6th

  7. Showcase • Sold Out!!! • Exhibitors- -Kellogg’s Food Away From Home, Kraft Foods, MARS Foodservices, National Peanut Board • New this year- -Natural/Organic section -Vendors: Eco-Products & Earthbound • Wiki

  8. Registration • Website provides online registration and a downloadable PDF • Conference • Hotel • Golf outing • Pricing

  9. Banner Ad • Selling of ad space at the top of the website • U.S. Foodservice • Webpage

  10. Direct Mail Sticker • Websticker.com • Postcard sticker direct mailer • $1015 for 1000 postcards • 4-color vinyl print • example

  11. Specialty Advertising • Press Kit • PenAgain Ergo-Sof pen • Farfromboring.com • 2500 pieces at $2.80 per piece • dark blue, purple, orange, and yellow • one color and one location imprint

  12. Specialty Advertising • Presenters, NACUFS board members, and VIP’s will each receive a silicone key board • Function keys are customizable to event and sponsor webpages • 50 @ $23.99 per piece • One color one location imprint

  13. Advertising • Example • Celebrate • Pricing: 1.) NACUFS Membership Directory -Full page $1,000 2.)Campus Dining Today -Full page $2,500

  14. Competition • NACUFS focus on college and university foodservice providers • Not the only professional foodservice association • PMA Foodservice Conference and Exposition in Monterey, California • July 24-26, 2009 • Similarities

  15. Post event Survey • Wiki

  16. Conclusion After assessing NACUFS’ national conference, a number of opportunities were revealed where the association can expand upon their current marketing efforts. However, the association’s event promises to provide a high level of quality and value to this summer’s attendees.

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