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AGCATON

Tinambac , Camarines Sur Catherine B. Demesa. AGCATON. AGCA SANCTUARY. AGCA PRIDE CAMPAIGN. Final 3 key messages. AGCA SANCTUARY Satuya ini !. AGCA Logo and Slogan . L essons learned during message/material testing.

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AGCATON

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  1. Tinambac, Camarines Sur Catherine B. Demesa AGCATON AGCA SANCTUARY AGCA PRIDE CAMPAIGN

  2. Final 3 key messages AGCA SANCTUARYSatuyaini!

  3. AGCA Logo and Slogan

  4. Lessons learned during message/material testing MESSAGE: Stick to the message that have resonance with your target audience. MASCOT: Friendly and charismatic. Have a strong character but does not appear or sounds like imposing. PRE-TESTINGIntercept InterviewsFGDs

  5. AGCATON • Changes as a result of pre-testing of message

  6. DRAFT material no. 1: T-Shirt

  7. Draft material no. 3: jingle and mass song BALAOG NIN PAGKABUHAY (Church Song) Angbalaog hale saiya Sa ibangpaaginyadinadara Arogsatomsadagatnyaitinao Itinaoangdagatsasatuyangkamot Balaognatandakansaiyangpagkamoot Satongingatan, iaatangsakaakian Angkagurangnan, pasalamatan Chorus: Angbalaog hale sakagurangnan Daeng siring napasalamatan Tinaosatoangdagatbilangkadamay Balaogsasatongpagbuhay (2X) Balaogsasatongpagbuhay SATUYA INI (Jingle) Madya, madya DigdisaDagat ta Madyahelenga Digdiyansa AGCA Gayonkangdagat DapatAtamanon ta Gabosnayamannya Para sa AGCA Ref: Sa AGCA ini, Satuyaini Chorus: Satuyaini AngDagat ta SatuyainiYaman ta Sa AGCA inimayongiba Satuyaini… (3X) IningDagat ta Tabangsabuhay ta Kaya madya Siyaingatan AngDagat ta Iniangyaman ta Inisatongdara Hanggangsaaki ta Repeat refrain and chorus

  8. DRAFT material no. 2: Billboard (First Draft)

  9. AGCA MASCOT DESIGN FISH CHARACTER Color red- red grouper Markings Fins HUMAN CHARACTER Smiling Eyes Big smile Feet KIDDO CHARACTER School uniform- with his name on it Cap- with the message “satuyaini” School shoes Bag (optional)

  10. PLAN A: Blessing of the Guardhouse and marker buoys PLAN B: 1. Walk with AGCAton - His first appearance - T-shirt - Billboard - Jingle 2. Mass – church song and homily 3. Blessing of Guardhouse 4. “Haranani AGCATON” A Musical Play 5. Billboard installation 6. T-shirt – uniform every Wednesday 7. Jingle 8. Parlor Games with AGCATON CAMPAIGN LAUNCH

  11. Top 3 accomplishments in BROP • 1. Deputation of ~30 Bantay-dagat volunteers 2. 24/7 Guarding 3. Reporting System

  12. Biggest challenge and solution in BR if any It is the things we do get that we did not want and never expected. Slow process of constructing guardhouse and patrol boat- ALWAYS HAVE a Plan B!!! 2. Revert back to fishing inside the MPA by 1 Bantay-dagat BE CONSISTENT… “people change” 3. Barangay Captain not cooperating “ CUSTOMER IS ALWAYS RIGHT”

  13. Biggest challenge and solution in SM How to find the right artist and come up with a very good campaign materials? Find the best man for the job Do research on their previous jobs Personal communication

  14. Thank you for listening! I would love to see you all on 14th of October. This will gonna be my career launch as the official flagship species for the AGCA Pride Campaign.

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