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Coconut Hotel & Resorts

Coconut Hotel & Resorts . Owners Marie- Daphnee Raymond Emma Benitez Oliveria Velasquez Lissette Recio. Executive Summary. Welcome to the Coconut Hotel ! We offer to our clients a relaxed environment to stay during their travel trips or business .

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Coconut Hotel & Resorts

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  1. Coconut Hotel & Resorts Owners Marie-Daphnee Raymond Emma Benitez Oliveria Velasquez Lissette Recio

  2. Executive Summary Welcome to the Coconut Hotel! • We offer to our clients a relaxed environment to stay during their travel trips or business. • We have a comfortable building with excellent service, a safe place and good attention for our customer. • We offer different service and activities; swimming lesson, water games, dance show. For executive customer, we have a big room for their conferences and meeting. 2/23/2012

  3. General Description • Coconut Hotel is a five star hotel which offers beautiful view to our clients. With our beaches full of coconut trees, our exotic meals, you will enjoy your stay. • Located near of the more beautiful beaches of the city. 2/23/2012

  4. Ownership • Coconut Hotel is a partnership. Each of the four partnerships acts as an owner of the company and can share the decision making. 2/23/2012

  5. Coconut Hotel Services • 200 spacious rooms for about 500 customers. • Accessibility for people with disabilities. • Two adult pool - One kid pool • First Aid • 2Conference rooms • 3 International Restaurants • Casino - Disco • Beauty Salon - Spa • Shops • Play Area 2/23/2012

  6. Marketing Plan 2/23/2012

  7. SWOT Analysis • Strengths • High quality of services • Best prices • Comfort and safety • Innovations in our field(accessibility for people with disabilities) • Location of our hotel • Weaknesses • Need more stockholders • Opportunities • Developing market such as Internet • Market vacated by an ineffective competitor • New international market • Threats • New competitor • New services offered by competitors 2/23/2012

  8. Vision Marketing The chain Coconut Hotel & Resorts is classified among the first class hotels. Our marketing agents wish to reach a wide number of customers by participating in social and cultural events. By using this strategy, the marketing staff seeks to expand revenues significantly, doubling over the next three years via implementation of this integrated marketing plan. Our image will be represented through visual elements and our high quality of service. Objectives • Will maintain the quality and international prestige that characterizes the chain around the world. • Expand our business over time. • Expand our partnership by adding new stockholders. 2/23/2012

  9. Marketing Strategy 2/23/2012

  10. Customer • At the Coconut Hotel our customers are the most important. • Coconut Hotel, respects the privacy for our customer, and respects every kind of cultures, sex and race. • People who just want to relax • People who stay at the hotel for business work 2/23/2012

  11. Advertising and Promotion One of our goals at Coconut Hotel & Resorts is to reach a wide number of customers. We can promote our business by: • Using advertisement in the Web • Using social networking • By using mass media • Special rates for premium customers • Gift Advertising using social networking will be effective thanks to the large number of people who use these websites. 2/23/2012

  12. Advantages: • Local guides who know the area. • Some of the guides speak English, including other languages. • Beautiful view to the beach full of coconut trees • Because of our desire to provide a high quality of services and because of the competition with other hotels, the guides give the best they can to provide excellent service. • Workshops to observe the birds • Best prices for an exemplary service • First aid service offered 2/23/2012

  13. Management and Organization • Manager 8 • Assistant Manager 10 • Counter 5 • Accounting Assistant 3 • Receptionists 8 • Lodge staff 12 • Food store staff • Chefs 30 • Waiters 20 • Taxis Driver/clothing store 12 • Maintenance staff 15 • Cleaning staff 40 • Entertainment Staff 16 • Securities 20 • Laundry Staff 18 • Total Staff217 2/23/2012

  14. Financial Plan 2/23/2012

  15. Documents for legalization of business Guatemala Dominican Republic Honduras 2/23/2012

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