What Are We Doing Today?

2. What Are We Doing Today? • What is Innovation • Why is it important • Think differently about your audience • Where do good ideas come from? • Be Inspired!

3. We’ve always done it like this… • The Financial Crisis

5. So what does this all mean to me?

6. We’ve always done it like this… Insanity – “Doing the same thing over and over again and expecting different results”. Albert Einstein You may stay the same but the world moves on!

7. What is Innovation? • Innovation is the application of better solutions that meet new requirements, unarticulated needs, or existing market needs. • This is accomplished through more effective products, processes, services, technologies, or ideas that are readily available to markets, governments and society. • The term innovation can be defined as something original and, as consequence, new that "breaks into" the market or society. One usually associates to new phenomena that are important in some way. • "An innovation is something original, new, and important—in whatever field—that breaks in to (or obtains a foothold in) a market or society".

8. What are the benefits of being Innovative? To you • Motivation • New ideas – ownership • Keeping up with your piers Your organisation • Improve efficiency • Improve quality • Increase market share • Increase awareness of your organisation • Keeping up or being ahead of the ‘competition’ • Being seen by competition as forward thinking – ahead of the game! • Keeping the organisation fresh and modern

12. Lessons learnt: Caught in time Ignored new technology Every picture tells a story Tried to dismiss it Back to the Future Prolong the life of existing technology The camera never lies Emotional attachment to the brand Over exposed Living in photographic universe base strategy around users, rather than the existing business model

13. Blackberry Failed to – anticipate consumers not business customers would drive smart phone revolution Blind to App economy Smart phones developed into fully fledged mobile entertainment Didn’t listen to consumer – kept the keyboard not touch screen

14. The Problem - it was is no longer clear what the store was for

15. Awareness Test • http://www.youtube.com/watch?v=mvNbXB722eI

17. Think differently about your Donors / Customers / Audience Get to know them Let them get to know you too

18. Ideas Challenge assumptions Re-word the problem Think in reverse Express yourself through different media Connect the Unconnected • Use random input • Mind map possible ideas • Pick up a picture • Take an item • Shift Perspective

19. Employ enablers • Belief in yourself. • Creative loafing time. • Change of environment • Shutting out distractions • Fun and humuor • Key Points • The ability to generate new ideas is an essential work skill today. • consciously practicing techniques that force your mind to forge new connections, break old thought patterns and consider new perspectives.

20. Where Do Good Ideas Come From ? • Steven Johnson • http://www.youtube.com/watch?v=NugRZGDbPFU

21. Twitter • 100,000 donations in 2013 • £2.5 million • 70% increase from previous year • More generous donations than Facebook Charity Digital News

22. Ihobo • http://www.youtube.com/watch?v=1bfIT9Ez1h0

23. Overseas Challenges - Comic Relief Amount Raised on Charity Challenge Expeditions for Comic Relief: £3,326,142! Breast Cancer Campaign, Fundraising Manager • Amount Raised on Charity Challenge Expeditions for Breast Cancer Campaign: £81,000 Breakthrough Breast Cancer, Events Executive • Amount Raised on Charity Challenge Expeditions for Breakthrough: Over £750,000

24. Flash Mob • http://www.youtube.com/watch?v=ZMG2vNVq0ww

25. How Would You Do It? 3 case studies • Akshaya Patra - Poverty relief • Dogs Trust - animals • Kelvingrove refurbishment appeal - arts

26. Akshaya Patra(abundant, inexhaustible vessel) Background • Close to 8.1 million underprivileged children in India are out of school and in child labour in order to earn a single meal in a day. (Source:www.worldbank.org.in) • Started modestly in 2000 to feed 1500 children from a temporary kitchen in Bangalore, the organisation now feeds over one million children on a daily basis in government schools, through 17 state-of-the art kitchens in seven states. • Akshaya Patra’s largest kitchen, in Hubli-Dharwad, Karnataka, prepares meals for 185,000 children in less than five hours. • Akshaya Patra’s set its goal to be able to feed one million children each school day by 2010. In 2008 the organisation was inching towards its goal – 850,000 children were being fed. However, they needed more funds to be able achieve their ultimate goal.

27. How They Did It • 1) Creating a simple and effective message,. • 2) All of its corporate partners were encouraged to use Akshaya Patra’s screensaver as their default.. • 3) Akshaya Patra provides extensive information on its operations to show quite openly how it manages its funds Online Campaign – ‘feeding one million children daily’

28. Dogs Trust Background • Dogs Trust is the largest dog welfare charity in the United Kingdom. • Every year, Dogs Trust looks after around 15,000 abandoned dogs at its nationwide network of 17 re-homing centres. • The Trust aims to find new homes for all dogs and no healthy dog is ever destroyed. • So DT needed a major fundraising drive to enable the organisation to refurbish existing re-homing centres and build new centres

29. How They Did It • A pound each week, you can sponsor one of DT’s longer-term residents and help to keep it, and the other dogs in DT’s care, safe and happy. • DT set out to build strong relationships with its donors • All materials were bright and cheerful with no harrowing images, so donors could open the mail without fear. • Welcome pack; canine ID card, certificate of sponsorship, a fridge magnet and car sticker. • Three updates a year from their dog. • Sponsors also receive the Trust’s tri-annual magazine, Wag

30. ‘will you be my best friend?’ Results • mailing to the existing DT’s database • with ROIs of around 1:12 (for every £1.00 invested, an immediate response of £12.00 came back). • Recruitment advertisements in the UK national press • ROI of 1:7 • Direct Response television = ROI’s of 1:4

31. Kelvingrove Background • Kelvingrove Art Gallery and Museum was opened in 1901 and for many years has been the most visited museum in the UK outside London. • The building required significant physical refurbishment. During temporary closure, a comprehensive project to improve physical and intellectual access to both the building and the internationally significant collections. • The building is the ‘most loved building in Glasgow’ and there was a high level of public expectation and interest in the project as a whole, which the organisers sought to reflect in the tone of the fundraising campaign.

32. What needed to be done • £5 million towards the £27.9m cost of the refurbishment of Kelvingrove Art Gallery and Museum • Pursue complimentary opportunities to extend the scope of the project • To do this in a way that reflected the strong sense of ownership and fondness which people had for Kelvingrove

33. How They Did It • engage with traditional supporters of major capital projects • the Chairman of Trustees and his active leadership • all donors, regardless of the value of their donation would have their name permanently inscribed within the building. • Kelvingrove had been important in their lives should be able to make donations in memoriam. • 5,000 individuals have made more than 9,000 donations • Financial success & inspired thousands to contribute • visitor figures increased(over 3.2 million in the first year).

34. “I have not failed. I have just found 10,000 ways that wont work”. • Thomas Edison

35. “Attitude is a little thing that makes a big difference” • Winston Churchill

36. Famous Failures • http://www.youtube.com/watch?v=2dbeJkY6QGk

37. Ideas & Inspiration • Focus on your goal • Don’t be scared of change and don’t be afraid to fail. • Innovation helps internally as well as externally • If you stand still for too long the water will go stagnent – ( Kodak, Blackberry) • Change with the times BUT have a clear message – Woolworths) • Know and understand who you are talking to. • There are loads of inspirational ideas out there – embrace them! • Just do it!

38. Here’s to the crazy ones. • http://www.youtube.com/watch?v=8rwsuXHA7RA

39. Helen Maynard-Hill Helen.maynard-hill@groupifc.com www.groupifc.nl