5 Things To Remember When Buying Domain Names

1. 5 Things To Remember When Buying Domain Names If you are starting a virtual business, there’s nothing as important as picking the right domain name. Buying a domain name isn’t all that difficult, but not everyone does it correctly. For one, many of the good names, aka premium domains, have already been taken. Buying an aftermarket domain name is a different ball game altogether. Here are a few things to remember before you set out to buy a domain name. Pick a Domain Name Expert: As we said above, not everyone can navigate the world of domain names. If you are a startup, you’ll need to pick a domain name that’s unique and represents your business well. If the name’s taken, you’ll need someone to find the current owner and negotiate the right price with them. A domain name expert can help you appraise the domain name’s worth and tell you if it’s worth buying. Of course, you can do all of this by yourself – if you have the time and the energy, and are willing to take risks. Register the Domain Name Immediately: If you are lucky enough to find a domain name that’s perfect for your business, go ahead and register yourself as the owner before someone else does. Remember to register variations of that domain name as well. Domain names are just like any real estate property –if you don’t buy it, someone else will. There are far too many stories of people paying thousands of dollars to buy back their website, only because they were too lazy to check if the domain name were initially registered in their name. Pick a Good Domain Registrar: Besides GoDaddy and Google, several service providers can register domain names for you. Pick an ICANN accredited registrar. This is especially important when you buy bundled domains and hosting packages. Stick to Dot Com Websites: Ever since ICANN introduced different generic top-level domains (gTLDs), there have been suggestions made about being creative when it comes to using different TLDs like .me, .pro, etc. However, .com extensions remain the most recognized and trusted. If your business is country specific, country-specific extensions like .nl or .uk are also good choice. Pick Domain Names That Include Keywords – But Sensibly:

2. Including keywords in your domain name doesn’t earn you brownie points with search rankings, but there are other obvious benefits. For example, they are easily recognizable and then easy to market. That said, avoid generic keywords, or you will be marked down for spam. Resource Box: The Author is a domain name expertand helps businesses buy and sell domain names.