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Chapter 6

Red Herrings and Long Hauls ChadX2andJack. Chapter 6. Red Herrings and Long Hauls. What Is, and Isn’t, Difficult About Adopting the New Tools and Approaches Principal Challenges of Enterprise 2.0

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Chapter 6

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  1. Red Herrings and Long Hauls ChadX2andJack Chapter 6

  2. Red Herrings and Long Hauls • What Is, and Isn’t, Difficult About Adopting the New Tools and Approaches • Principal Challenges of Enterprise 2.0 • - the main obstacles to an organization’s successful deployment of Emergent Social Software Platforms. (ESSP)

  3. Red Herrings • Red Herrings are when leaders typically have a consistent set of concerns about the negative things that could happen with ESSP’s.

  4. Common Worrying Questions from Leaders • What if employees use their internal blogs to post hate speech or pornography, or to harass a coworker? • What if blogs are used to denigrate the company itself, air dirty laundry, or talk how misguided its leadership and strategy are? • If the information on these platforms really is valuable, won’t it be harvested by spies and sold to the highest bidder? • Don’t these technologies make it easier to leak secrets to the outside world? • What if unhappy customers use our community site to air grievances, and to talk loudly and often about our lousy products or Kafkaesque customer service? • What if a supplier uses our site to complain about how we never pay on time?

  5. Risks of ESSP’s • First- Inappropriate behavior and content. • Trolls • Four Factors to make this scenario unlikely • 1) intranet attribution is the norm • 2) self policing • 3) “the boss” is observing • 4) already know how to act professionally

  6. Risks of ESSP’s (contd) • Second- Inaccurate Information

  7. Other Concerns • Appearance of embarrassing information • Noncompliance

  8. Long Hauls • Internal Champions get frustrated by what they see as the slow pace of adoption within the organizations. • A key challenge is increasing the percentage of users

  9. Long Hauls cont... • Why hasn’t Enterprise 2.0 spread like wild fire? • Managers? • Technology? • Users? • Enterprise 2.0 champions are members of Generation Y

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