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Business Traveler Forum

Business Traveler Forum. Travel Smarter. Description of Our Product. Business traveler’s forum Information about country posted Food Culture Business Culture Favorite attractions Info. Is important. Positions. Roles . Head of Technology Scott Broussard Marketing Executive

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Business Traveler Forum

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  1. Business Traveler Forum Travel Smarter

  2. Description of Our Product Business traveler’s forum Information about country posted Food Culture Business Culture Favorite attractions Info. Is important

  3. Positions

  4. Roles Head of Technology Scott Broussard Marketing Executive Brenna Margol Accountant Sabrina Patton Website Content Manager Khadija Chaudhry Public Relations Manager Steven Klawunn

  5. Website Content Manager • Ensures the content of the website is  updated  • Supervises the security of the website

  6. Marketing Executive • Researches where to advertise, which online sites to advertise • Uses our companies marketing techniques to find advertisers

  7. Public Relations Manager • Writes/sends out press releases • Handles customer complaints

  8. Accountant • Tracks finances • Creates budget for company

  9. Head of Technology • Decides the hardware and software used • Decides the services the company uses

  10. Target Market

  11. Target Market in terms of Demographics Men and Women Ages 23 to 65 Business Professionals Majority being college educated Focus in International Trade Middle to High Income $40,000/year+ Most often condensed around major metropolitan areas Throughout the entire US High Value for new experiences and personal enrichment

  12. Foreign Travel Facts and Figures • Approx. 650million passengers yearly • 61.8 million U.S. travelers went abroad in 2004 • 13.5 million Business travelers went abroad in 2004, 22% of total travel • Over 10,000 aircrafts in the US intended for Corporate use • Top Cities of Origin include: • NYC, Chicago, LA, Washington DC, and Miami • Average Length of trip is 16.2 days Sources: http://www.tinet.ita.doc.gov/tinews/archive/20050805.html

  13. Problems Facing Our Market • Increased technology • Internet • Voice over IP • Teleconferencing • Mobile Email • Blackberry • Decreased air travel since 9/11 • Heightened security leading to longer wait times • Increased sense of fear and reluctance

  14. Marketing Techniques

  15. Marketing Techniques Contest Search Engine Optimization www.blogads.com www.adwords.google.com Ezines

  16. Contest • First 100 people to post • 10% off plane ticket • 1 lucky winner- trip to anywhere in Western-Europe!

  17. Search Engine Optimization • Search “business travel”= 1.5 billion results • SEO brings people to our site • SEO= $665 per year

  18. Blog Ads • Advertising on Blogs • Based on topic of blog • 40 character title • 300 character text • Uploadable jpg or gif • Yearly cost= $1428

  19. Adwords • Ad appears on right hand side of Google search • Reach people looking for your service • Fully control your budget • Create your own ads • $7299.66 yearly budget

  20. Adwords by Max CPC= $.35

  21. Ezine Advertising • Magazine sent through e-mail • Sponsor advertising • Ad incorporated into content • $40---- reaches 20,000 subscribers

  22. Costs Search Engine Optimization $665 Blog Ads $1,428 Adwords $7,299.66 Ezines $933 Marketing Costs: $10,325.66

  23. Technology

  24. Necessary Hardware • Computers • Telephones • Server

  25. Computers 2 Desktops: DELL Precision 470 $1,329 each* 4 Laptops: DELL Precision M20 $1,648 each* 1 Router: Linksys EtherFast $89.99* *Price as quoted on DELL.com

  26. Telephones • Norstar 616 Phone System $549* *Refurbished system as quoted on businessphonesdirect.com

  27. Server Option #1 Purchase and Manage Own Server DELL PowerEdge 2850 $1,599 • Must also employ webmaster • $10,000 annually

  28. Server Option #2 Server operated and managed by outside source Virtual Private Server ServInt VPS Ultimate $129 per month* *Price as quoted on servint.net

  29. Server Option #3 Server operated and managed by outside source Dedicated Server ServInt P4 3.0 $199 setup fee $229 per month* *Price as quoted on servint.net

  30. Necessary Services • Telephone Lines • Internet COVAD T1 and voice lines $249 per month* *Price as quoted on covad.com

  31. Costs 2 Desktops @ $1,329 $2,658 4 Laptops @ $1,648 $6,592 1 Router @ $89.99 $90 Phones @ $549 $549 T1 and Voice @ $249 $2,988 Total: $12,877

  32. Costs (cont.) With Own Server 1 Server @ $1,599 $1,599 Additional Salary $10,000 Other Costs $12,877 Total: $24,476

  33. Costs (cont.) With VPS Service @ $129 $1,548 Other Costs $12,877 Total: $14,425

  34. Costs (cont.) With Dedicated Server Setup Fee $199 Service @ $229 $2,748 Other Costs $12,877 Total: $15,824

  35. Start Up Costs

  36. Proposed Start Up Costs Total yearly costs= $86,149.66 Marketing= $10,325 Salaries= $60,000 Technology= $15,824 Total monthly costs= $7179.14

  37. Financial Data • Sales Goals: • $9000 per month • Sell 4 ad rotations per month (at $2250) • Profit= $1820.86 per month • Break Even • 2250x=7179.14 • X=3.19 (number of units that must be sold)

  38. Financial Data cont….. • Margin of Safety • (4 x 2250)- (3.19 x 2250) • 9000-7179.14= $1820.86 • Margin of Safety Percentage • 1820.86/9000= 20%

  39. Competition

  40. Competition www.lonelyplanet.com- Provides travel links- Forum for information- Flight and Accommodation bookings- Articles on different countrieswww.countriesandcities.com- Gives facts and flags of every country- Contains information on every country- Provides websites as well

  41. Competitive Advantage - In our site we have ways that people can interact with each other. - Other sites do not have interaction features - Our site is more personal. People who have been to another country can talk to other people about it. - You get a first hand information rather than just facts

  42. Competitive Advantage (cont.) - We will rank among others because we have more advertising than other sites. - People will feel more comfortable reading our material because they will see what people like themselves have experienced. - They can also put in their own input from personal experiences

  43. THANK YOU!

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