Tuesday, january 14 , 2014 alternative revenue streams

1. Tuesday, january 14, 2014alternative revenue streams For the audio portion, please dial: US/Canada: 866-627-5180 Conference ID: 61736701023

2. You have all been muted • To join the conversation, just unmute your line by pressing #6. After, you can mute your line by pressing *6 • Please do not put your phone on hold; the background music is very disruptive • We encourage you to participate by entering questions in the Chat “pod” on the bottom right of your screen • You can chat with one or all participants on the call. To send messages to individuals, hover your pointer over that person’s name in the Attendee pod and a menu will appear. Select “Start Private Chat” and a second tab will appear in the Chat pod Etiquette& Learning more about adobe connect

3. PEJE’s Recruitment & Retention Academy • May 18-20, 2014 • Chicago, IL • Space is Limited • To learn more and to apply please visit the PEJE website: www.peje.org/recruitment/ • Email Elana Alfred at elana@peje.org or call 617-367-0001 x155 for any questions. Apply now!

4. Meet our Guests Nick Stoneman President, Shattuck-St. Mary’s School Ray Levi Head of School Emeritus, Heilicher Minneapolis Jewish Day School

5. Achieving Financial Sustainability through Asset Optimization

6. Independent School Revenue Endowment Tuition Revenue Sources Annual Giving Alternative Revenue

7. Threats to Revenue Sources • Student attrition • Increased competition • Faculty departures • Inadequate facilities • Drop in giving • “Falling behind” market perception • Lack of revenue diversification • Weak endowment returns

8. A Different Approach to Independent School Revenue Asset Optimizing New Initiatives Revenue Source Preservation • Faculty Engagement • Student Retention • Enrollment Growth • Facility Expansion • Endowment Growth • Program Enhancement • Alternative Revenue Revenue Expansion Preserve the base AND expand revenue sources

9. What are these Assets? The Building Blocks • The Physical • Faculty and Staff • Brand Recognition • External Relationships • Geography and Region (+/-) • Programs Offered

10. Essentials for Asset Optimization • No silos allowed • Leadership team must: • Model integrative thinking • See change as normal • Believe in the power of imagination • Must see the dots to connect the dots • Head of School must be comfortable not being the expert • Board must support innovative thinking

11. Optimizing through Intertwining External Brand Location • Increased Enrollment • Faculty Retention • Increased Giving • Facility Growth • Program Growth • Student Retention • Alternative Revenue Internal Physical Program

12. Scrabble as a Management Tool External External External Brand Brand Brand Location Location Location Internal Internal Internal NEW OFFERING Facilities Facilities Facilities Increases Enrollment Program Program Program

13. Using Assets to DevelopAlternative Revenue Physical Faculty and Staff Alternative Revenue Programs External Relations Geography and Region Brand

15. Alt Rev Distribution Plotting Feasibility Low ELL Web App Film Production Educational Tech Co EB5 Regional Center ESL On-Line Elder Hostels $ $$$ Wind Farm On-Line Academy Bagel Sales AP Weekends Tournaments Inn/Banquet Facility Cafe Land Development ESL Institute Charter School Golf Course International Campus Rentals Camps High

16. Supplemental Sources of Income $1mm of net SSI revenue = $25 mm of Endowment

17. Using Assets to DevelopCenters of Excellence Physical Faculty and Staff Centers of Excellence Programs External Relations Geography and Region Brand

18. Center of Excellence • A program aspiring to be nationally recognized in the arts, athletics, or academics. • “Admissions Magnet” • Sits alongside a School’s core program

19. Creating a Center of Excellence • Six essential elements: • Leadership • Program design • Marketing • Merit Aid as seed • Facilities • Outcomes

20. Assets at Work – Pre-Conserv CoE Elite Instructors in Region Geography and Region Faculty and Staff Elite Violinist Faculty Member Physical Concert Hall Facility Pre-Conservatory Center of Excellence Parent -Exec Dir of St Paul Chamber Orch External Relations Global Ed Program Brand

21. Assets at Work – Bio-Science CoE Medical Alley location Geography and Region Faculty and Staff Staff member married to Hospital CEO Physical STEM Center Bio-Science Center of Excellence External Relations Significant # of medical field alumni Innovative Reputation Brand

22. Assets at Work–Campus Expansion Located in the U.S. Geography and Region Faculty and Staff Unique involvement of students, faculty and Board Program Global Ed Program Campus Expansion External Relations Global Alumni and Parent Network Alternative Revenue Reputation Brand

23. Assets at Work – Blended Learning Technologically advanced Public Schools Geography and Region Faculty and Staff School community’s commitment to innovation Physical IT Backbone and Bandwidth Blended Learning External Relations Foundation Support Program Experienced in Distance Learning

24. Blended Learning at Shattuck-St. Mary’s School

25. Asset Optimization: Team Effort

26. Asset Optimization: Asset Usage Summary

27. Asset Optimization: The Complete Impact

28. Asset Optimization:The Impact at SSM Net Revenue ($1,800,000) $425,000 Annual Fund $650,000 $900,000 Enrollment 290 450 Endowment $8,000,000 $24,500,000 Net Asset Value $13,000,000 $37,000,000

29. Nick Stoneman President, Shattuck-St. Mary’s School Nick.stoneman@s-sm.org Thank you to our guestS! Ray Levi Head of School Emeritus, Heilicher Minneapolis Jewish Day School Rlevi@hmjds.org

30. What would you like to continue talking about in Google Groups? Title: Message: If you need a reminder about Google Groups, refer to your Quick Guide for Google Groups. For additional assistance, email charles@peje.org. Next Steps: Continuing the conversation

31. How to Use Data to Construct Your Affordability Strategy Thursday, February 13, 2014, 1 pm EST Miriam Prum Hess, Director, Center for Excellence in Day School Education, BJE-LA Branding Your School for Distinctiveness and Success Thursday, March 20, 2014, 1 pm EST Laura Sheridan Please RSVP for all webinars by emailing Charles Cohen at charles@peje.org Next Steps:Upcoming calls

32. Thanks!