1 / 11

Engaging Verticals in M2M – The Imperative to think Long-term – An OMA use-case

Engaging Verticals in M2M – The Imperative to think Long-term – An OMA use-case. Seth Newberry, General Manager, Open Mobile Alliance. GSC-18 Meeting, 22-23 July 2014, Sophia Antipolis, France. Who we are and What we do.

nancylucas
Download Presentation

Engaging Verticals in M2M – The Imperative to think Long-term – An OMA use-case

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Engaging Verticals in M2M – The Imperative to think Long-term – An OMA use-case Seth Newberry, General Manager, Open Mobile Alliance GSC-18 Meeting, 22-23 July 2014, Sophia Antipolis, France

  2. Who we are and What we do • At OMA, we develop specifications for the application layer called Service Enablers. • Our membership is evolving but we primarily serve a telecom-centric membership similar to that of 3GPP and GSMA. • We have released over 150 specifications that enable some distinct service with more services currently in the work program. • We also have an API program that specifies standardized interfaces to the Service Provider infrastructure and on devices for Internet influenced Application developers. • As technology has evolved, our members have proposed new work that is more developer-centric with a recognition of trends in OTT applications. GSC-18, 22-23 July 2014, Sophia Antipolis

  3. World-Class participation GSC-18, 22-23 July 2014, Sophia Antipolis

  4. Spectrum of requirements • Charging/Presence/Messaging • oneAPI/RCS Suite • Location • Network/Device APIs • Device Management • M2M/LWM2M • Personal Networks • Social Web • Mobile Barcodes Telco IoT Social Web Digital Commerce GSC-18, 22-23 July 2014, Sophia Antipolis

  5. Connecting with the right partners • Getting the right dynamic between the technically-centric approach of the SDO and the application-centric approach of the Vertical association is difficult and really productive engagements are rare. • At present, the M2M / IOT space seems to be solution-driven. Time to market imperatives dictate the conversation. GSC-18, 22-23 July 2014, Sophia Antipolis

  6. Connecting with the right partners • OMA has a number of initiatives where our specifications have much to offer in specific M2M applications. • We have some productive relationships with vertical organizations and we have learned some lessons along the way. • Some lessons imply changes to how we think about our long term partnerships. GSC-18, 22-23 July 2014, Sophia Antipolis

  7. OMA – GS1 – GSMA: The Digital Consumer • OMA is working with GS1 on a protocol to connect the product barcode to the GS1 product information servers to the client. • Preparing for the inexorable migration of the B2B product information into the B2C world. • GS1 is one of the most influential Trade & Standards bodies associated with barcode and supply chain logistics for the retail brands and channels. • The GS1 system of standards is the most widely used supply chain standards system in the world. GS1 barcodes are used by 2 million companies in 150 countries. • GS1 is also working with GSMA on digital couponing applications. • There may be a very significant technical and business opportunity working with GS1, GSMA, and OMA on what GS1 refers to as the “Digital Consumer”. GSC-18, 22-23 July 2014, Sophia Antipolis

  8. Accessing GS1 Trusted Data with OMA Mobile codes enabler GS1 Source Network GS1 Source DA Mobile Device Web App GS1 Source DA Web App App GS1 Source DA Mobile Code Client DA Client App Creating a real-time link between the Digital consumer, the retailer, and the product. GSC-18, 22-23 July 2014, Sophia Antipolis

  9. A long term commitment • Every day, there are 6 billion retail transactions (beeps) in the stores. The number of informational barcode scans taking place on smart phones is catching up. • Tomorrow RFIDs will become as common as barcodes are today. • Barcodes / RFIDs are the physical triggers to all the digital information associated with a physical product. • The potential for the smartphone to become a commonly used product information and POS payment terminal is high. • The possibility that Operator networks will carry a very significant fraction of the Retail GDP over an OMA protocol is high. • The evolution towards the Digital Consumer implies a persistent and long-term partnership of all the participating Associations. GSC-18, 22-23 July 2014, Sophia Antipolis

  10. The Opportunity • OMA has other specifications deployed or in development in M2M applications • Automotive – Device Management • Smart Devices – LWM2M • Retail – Mobile Codes • Small Cells - APIs • The challenge of engaging market verticals in M2M is large • The sheer number and emergence of new vertical associations • The time-to-market pressures versus the time-to-quality pressures • Size and complexity of the M2M ecosystems • Cross-sector collaboration will yield the best long term solutions. • Requires strong support of the Liaison function • A culture of adaptability to the needs of the partners • A recognition that the work is not done when the Specification is released. GSC-18, 22-23 July 2014, Sophia Antipolis

  11. Thank you! Seth Newberry General Manager snewberry@omaorg.org

More Related