Tom Peters: Beyond PowerPoint - A Master Presentation on Marketing, Innovation, and Leadership

1. Welcome to Tom Peters “PowerPoint World”! Beyond the set of slides here, you will find at tompeters.com the last eight years of presentations, a basketful of “Special Presentations,” and, above all, Tom’s constantly updatedMaster Presentation—from which most of the slides in this presentation are drawn. There are about 3,500 slides in the 7-part “Master Presentation.” The first five “chapters” constitute the main argument: Part I is context. Part II is devoted entirely to innovation—the sine qua non, as perhaps never before, of survival. In earlier incarnations of the “master,” “innovation” “stuff” was scattered throughout the presentation—now it is front and center and a stand-alone. Part III is a variation on the innovation theme—but it is organized to examine the imperative (for most everyone in the developed-emerging world) of an ultra high value-added strategy. A “value-added ladder” (the “ladder” configuration lifted with gratitude from Joe Pine and Jim Gilmore’s Experience Economy) lays out a specific logic for necessarily leaving commodity-like goods and services in the dust. Part IV argues that in this age of “micro-marketing” there are two macro-markets of astounding size that are dramatically under-attended by all but a few; namely women and boomers-geezers. Part V underpins the overall argument with the necessary bedrock—Talent, with brief consideration of Education & Healthcare. Part VI examines Leadership for turbulent times from several angles. Part VII is a collection of a dozen Lists—such as Tom’s “Irreducible 209,” 209 “things I’ve learned along the way.” Enjoy! Download! “Steal”—that’s the whole point!

2. NOTE:To appreciate this presentation [and ensure that it is not a mess], you need Microsoft fonts:“Showcard Gothic,”“Ravie,”“Chiller”and“Verdana”

3. Tom Peters’ X25*EXCELLENCE. ALWAYS.World Marketing and Innovation ForumLisbon/16 November 2007*In Search of Excellence 1982-2007

4. 1. Everything/6

5. #1

6. 25

7. MBWA

8. “You must bethe change you wish to see in the world.”Gandhi

9. “It’s always showtime.”—David D’Alessandro, Career Warfare

10. “Being aware of yourself and how you affect everyone around you is what distinguishes a superior leader.”—Edie Seashore (Strategy + Business #45)

11. #1a

12. “I used to have a rule for myself that at any point in time I wanted to have in mind — as it so happens, also in writing, on a little card I carried around with me — the three big things I was trying to get done. Three.Not two. Not four. Not five.Not ten.Three.”— Richard Haass, The Power to Persuade

13. “Dennis, you need a … ‘To-don’t ’ List !”

14. You = Your calendar**Calendars neverlie

15. “The onething you need to know about sustained individual success: Discover what you don’t like doing and stopdoing it.”—Marcus Buckingham, The One Thing You Need to Know

16. #2

17. Conrad Hilton, at a gala celebrating his life, was asked, “What was the most important lesson you’ve learned in you long and distinguished career?” His immediate answer: “remember to tuck the shower curtain inside the bathtub”

18. “Execution is strategy.”—Fred Malek

19. “Execution is thejobof the businessleader.”—Larry Bossidy & Ram Charan/ Execution: The Discipline of Getting Things Done

20. #3

21. TP: “How to flush $500,000 down the toilet in one easy lesson!!”

22. < CAPEX> People!

23. Our MissionTo develop and manage talent;to apply that talent,throughout the world, for the benefit of clients;to do so in partnership; to do so with profit.WPP

24. Brand = Talent.

25. #3A

26. 

27. “Character is more crucial now than ever, because in times of great uncertainty past performance is no indicator of future performance. Experience falls away and all you’re left with is character.” —David Rothkopf, founder of a firm that helps chief executives manage risks

28. #4

29. “Leaders‘do’ people. Period.”—Anon.

30. “The leaders of Great Groups love talent and know where to find it. They revel in the talent of others.”—Warren Bennis & Patricia Ward Biederman, Organizing Genius

31. “The role of the Director is to create a space where the actors and actresses canbecome more than they’ve ever been before, more than they’ve dreamed of being.”—Robert Altman, Oscar acceptance speech

32. “We are a ‘Life Success’ Company.”Dave Liniger, founder, RE/MAX

33. 53 = 53

34. Promise #1:“Never, ever again will I evaluate anyone using a standardized instrument devised by a “professional” in inhuman Resources.”

35. “Leaders‘SERVE’ people. Period.”—inspired by Robert Greenleaf

36. “No matter what the situation, [the excellent manager’s] first response is always to think about the individual concerned and how things can be arranged to help that individual experience success.” —Marcus Buckingham, The One Thing You Need to Know

37. “Either love your players, or get out of coaching.” —Bobby Dodd, legendary football coach.

38. #5

39. “Do one thing every day that scares you.”—Eleanor Roosevelt

40. #5A

41. Kevin Roberts’ Credo1. Ready. Fire! Aim.2. If it ain’t broke ... Break it!3. Hire crazies.4. Ask dumb questions.5. Pursue failure.6. Lead, follow ... or get out of the way!7. Spread confusion.8. Ditch your office.9. Read odd stuff.10.Avoid moderation!

42. “Normal” = “o for 800”

43. #5A.1

44. The “Hang Out Axiom”:At its core, every (!!!) relationship-partnership decision (employee, vendor, customer, etc) is a strategic decision about: “Innovate, ‘Yes’ or ‘No’ ”

45. “[CEO A.G.] Lafley has shifted P&G’s focus on inventing all its own products to developing others’ inventions at least half the time. One successful example Mr. Clean Magic Eraser, based on a product found in an Osaka market.”—Fortune, 12.18.06

46. #5A.2

47. “Human creativity is the ultimate economic resource.”—Richard Florida,The Rise of the Creative Class

48. “Every child is born an artist. The trick is to remain an artist.”—Picasso

49. “My wife and I went to a [kindergarten] parent-teacher conference and were informed that our budding refrigerator artist, Christopher, would be receiving a grade of Unsatisfactory in art. We were shocked. How could any child—let alone our child—receive a poor grade in art at such a young age?His teacher informed us that he had refused to color within the lines, which was a state requirement for demonstrating ‘grade-level motor skills.’ ”—Jordan Ayan, AHA!

50. 15 “Leading” Biz SchoolsDesign/Core: 0Design/Elective: 1Creativity/Core:0Creativity/Elective: 4Innovation/Core: 0Innovation/Elective: 6Source: DMI/Summer 2002/Research by Thomas Lockwood