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Real Estate Bannerlink

Real Estate Bannerlink. Core Bannerlink Product. Expandable Rich Media ad unit 300 + Real Estate listings video within each ad Dynamic inventory updates Customizable button labels and calls-to-action Listing video with music and human voiceover

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Real Estate Bannerlink

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  1. Real Estate Bannerlink

  2. Core Bannerlink Product • Expandable Rich Media ad unit • 300 + Real Estate listings video within each ad • Dynamic inventory updates • Customizable button labels and calls-to-action • Listing video with music and human voiceover • Ability to filter listing inventory at import • Peel-back cover display or header graphic Page 2

  3. Bannerlink Formats • Bannerlink with In-Banner Video & Listings • All core Bannerlink listing functionality • Cover display ad (Optional) • Display Real Estate inventory within one ad • Capability to play in-banner video • Social media options Page 3

  4. Bannerlink Formats • Pencil Push-Down • All core Bannerlink listing functionality • Local market roadblock with companion ad • Display custom ad (static, flash or IBV) • Display all of the dealers/advertisers listings Page 4

  5. Bannerlink Formats • Carousel Bannerlink • All core Bannerlink listing functionality • Optional geotargeting for multi-office listings • Case Study for Multi-Office: • Impressions: 118K+ • Interaction Rate: 22.07% • Total IBV Play Time: 37+ hours • CTR: .14% Page 5

  6. New BannerlinkFormats • Non-Expandable Bannerlink • All core Bannerlink listing functionality • Optional IBV • Social media options 300x250 Koenig & Strey 300x600 Page 6

  7. Bannerlink Reporting Reporting Portal • Reporting tool provides automated metrics • Available 24/7 • Download excel report • Email reports automatically • Bannerlink reporting tracks engagement; including impressions, interaction, clicks thru, video play time, leads generated, etc… • Average interaction rates for Bannerlink campaigns are up to 5x higher than other rich media ads Page 7

  8. Bannerlink Success Stories ReMax at the Shore – Philly This real estate campaign delivered 275K impressions in less than 2 months, 141 hours of user interaction, a 25% interaction rate and a CTR of .31% Advance Realty – Baltimore This real estate campaign delivered 350K impressions over 30 days, more than 65 hours of user interaction, and a click-through rate of .22% and a 16% interaction rate Coldwell Banker - Winnetka This real estate campaign using List Hub automated data delivered 600K impressions over 6 months, more than 117 hours of user interaction, and a 17% interaction rate and a CTR of .16% Page 8

  9. Key Value Proposition • Bannerlink Engagement • Typical rich media ad unit = 2.5% to 3.5%* • Bannerlink average engagement rate = 14.8% • Bannerlink average interaction time per campaign per month = 50+ HOURS • Bannerlink provides the ability to put entire inventory in front of a user – IN PAGE. • Bannerlink provides a more qualified customer post click • Bannerlink provides in-banner video with listing • level merchandising * DoubleClick Rich Media Benchmark report 2010 Page 9

  10. The Power of Listing Video • Awareness • Education • Evaluation • Proposal • Purchase Page 10

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