1 / 10

What Can We See?

What Can We See?. Museums and Galleries and the International Visitor Experience Professor Debra Kelly WestFocus Knowledge Exchange Fellow University of Westminster. Museums, Galleries and the International Visitor Experience (MGIVE). Department of Modern and Applied Languages

nani
Download Presentation

What Can We See?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. What Can We See? Museums and Galleries and the International Visitor Experience Professor Debra Kelly WestFocus Knowledge Exchange Fellow University of Westminster

  2. Museums, Galleries and the International Visitor Experience (MGIVE) • Department of Modern and Applied Languages • University of Westminster Pilot Project • London’s Leading Museums and Galleries • Knowledge Exchange: linguistic and intercultural knowledge/museum knowledge base and needs • Conception and Evolution: from Round Table to AHRC-Funded Workshop Series

  3. Pilot Project Scope and Context • Focus groups: France; Germany; Spain; Russia; Hong Kong; Arab Gulf States • Linguistic and cultural expertise • Concept of intercultural communication

  4. Sample Findings • Information, Translation and Cultural Expectations • Cultural sensitivities and insecurities; cultural needs and assumptions • Negative messages and current dissatisfaction

  5. What can we do? • Challenge assumptions • Be a “generous host” and a “cultural inspiration” • Share experiences and knowledge • Develop communication protocol

  6. AHRC Workshops • Aim: provide a readily applicable, accessible and adaptable model for the development of culturally-informed, high value, customised information for international visitors • Outcome: theoretical model and process for ‘intercultural navigation’ in partnership with individual museums and galleries

  7. AHRC WORKSHOP SERIESJULY – DECEMBER 2007 • Workshop 1 July 2007 • Further understanding, experience and questions regarding international visitor expectations and needs • Analysis of existing material • Testing of new material in galleries and museums • Partnership between intercultural specialists and museum and galleries’ marketing directors

  8. What did we learn? • Workshop 2 October 2007 • Experience of using new project material in selected museums and galleries • The aims of printed information (promotion? information?) • Cultural Sensitivities and the Issue of Branding • Cultural Assumptions and the English Text • A Look at Websites

  9. What did we learn? • Workshop 3 December 2007 • Further feedback on the project material • Exchange views and experiences of providing printed and online information for international visitors with colleagues new to the project • Work on Best Practice Guidelines and a ‘Toolkit’ • Dissemination and Application • The Experience of Working Together

  10. The Way Forward • package model developed in different forms and different media allowing international visitors to navigate richer and more relevant journeys through the museums and galleries • contribute to the image of London as a “generous host” and “cultural inspiration” • further discussions and work with the National Gallery as a role model for the sector • further interest from Tate and the Rijksmuseum in Amsterdam

More Related