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Ship Happens…

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Ship Happens…

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  1. THE GEOGRAPHY OF CRUISE SHIPPING: ITINERARIES, CAPACITY DEPLOYMENT AND PORTS OF CALLJean-Paul RodrigueDept. of Global Studies & Geography, Hofstra University, New York, USATheo NotteboomITMMA - University of Antwerp and Antwerp Maritime Academy, Belgium5th Asian Logistics Round Table & ConferenceVancouver, Canada, June 14-15 2012

  2. Ship Happens… Costa Cruises: -25% bookings (May 2011/12)

  3. The Three Fundamentals of Cruise Shipping

  4. THE ORIGINS AND GROWTH OF CRUISE SHIPPING

  5. Once Upon a Time… SS France, 1969

  6. Powered Transatlantic Passenger Modes and the Demise of the Liner

  7. Liners and Jet Planes: Basic Economics

  8. MARKET DYNAMICS IN CRUISE SHIPPING

  9. Global Cruise Passengers Carried, 1990-2011 Recession

  10. Cruise Source Markets, 2010

  11. Revenue and Expenses per Average Cruiser, 2011 On-board services: 20-30% of revenues

  12. The Global Cruise Port System 70% A Supply-Based Industry

  13. Full House: Occupancy Level of North American Cruises, 2004-2011

  14. Seven is the Magic Number: Duration of North American Cruises (in nights), 2011 Sweet Spot (47% of all cruises) Bahamas & Western Caribbean from Florida South Pacific

  15. Share of Monthly Cruise Passengers by Region of Embarkation, 2012

  16. Share of Monthly Cruise Passengers by Region of Destination, 2012

  17. Number of Monthly North American Cruise Passengers by Destination, 2011

  18. Market Share of Main Cruise Lines, 2011: Horizontal Integration and the Illusion of Diversity

  19. NETWORK CONFIGURATION AND PORTS OF CALL IN THE CRUISE SHIPPING INDUSTRY

  20. Key Cruise Itinerary Design Variables

  21. The Advantages of Mobile Assets: Types of Itineraries

  22. A complex vessel deployment strategySilver Wind (Silversea Cruises), LOA = 157m, beam = 21.5m 296 guests in very luxurious conditions No. of port calls Source: own compilation based on schedules

  23. Simple vessel deployment strategies

  24. Cruise Passengers Visits, Caribbean, 2011

  25. Selected Cruise Itineraries, Caribbean 3-5 nights / 2-3 port calls Geography History / Culture Market proximity 7 nights / 3-5 port calls

  26. Cruise Passengers Visits, Mediterranean, 2011

  27. Selected Cruise Itineraries, Mediterranean World class cultural amenities Market proximity Diversified sub-regions

  28. Functional Typology of Cruise Ports

  29. Most Active Cruise Ports by Passenger Visits, 2011

  30. Is the Future Co-Location? Ensenada Cruiseport Village (HPH)

  31. Conclusion: Live by the Supply, Perish by the Supply? • Unique characteristics of the cruise industry: • Supply push strategy of cruise operators; ‘creating’ demand by providing new capacity (ships). • Itineraries, not destinations. Specific regional and cultural experiences offered through a combination of sailing time and choice of ports of call. • Expand and capture revenue streams by offering on board goods and services as well as shore-based excursions. • Adapt to seasonal and fundamental changes in the demand; repositioning ships (seasonal) and changing the configuration of port calls (fundamental).

  32. Thank you for your attention

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