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Marketing Plan for Cedar Glen Local history museum and library

Marketing Plan for Cedar Glen Local history museum and library. By: Garnet, Zach, Grant, & Alison. Description of the library. Hours of Operation M-T 9 – 5 F-S 9 – 9 Closed Sunday Non-circulating library, 3 computers (for patron use) Annual budget = $1,000,000 Monthly Board Meetings

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Marketing Plan for Cedar Glen Local history museum and library

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  1. Marketing Plan forCedar Glen Local history museum and library By: Garnet, Zach, Grant, & Alison

  2. Description of the library • Hours of Operation • M-T 9 – 5 • F-S 9 – 9 • Closed Sunday • Non-circulating library, 3 computers (for patron use) • Annual budget = $1,000,000 • Monthly Board Meetings • Four full time librarians • Director/Manager • Archivist • Reference Librarian • Genealogy Librarian • 2 part-time staff • Twenty – thirty hours a week? • Who is using the library? (Information gathered from census and staff observation.) • Adults (80%) • Elderly (15%) • Tourists • Schools (5%) (Elementary and Secondary)

  3. Research • Cedar Glen, IL (Midwest) • Older than Chicago, that’s why people come to us. • Founded in 1812, library founded in 1971 • 75,000 residents (U.S Census 2010) • Demographics • Polish (30%), Italian (30%), Irish (30%), other (10%) • large families • average family size = 5 people in home • large elderly population • majority of people are in 30s and 40s raising children • Burgeoning youth population. • Population is slowly increasing (children) • Largely Catholic community

  4. Research cont. • Occupations (Department of Labor) • Tourist income • Small business owners – designed to appeal to tourists • Doctor’s offices • Craft stores • Athletic stores • Book stores • Antiquing • City commuters • Blue collar • Income (US Census 2010) • Median $70,000 - $100,000 • Education (Talking with schools) • Strong public and private schools • 70% graduate from high school • 60% go to college • School Programs (internal) • Visit to 4th grades annually for a historical presentation. • High school genealogy report.

  5. Research cont. • Hobbies (Opinion polls and surveys, 2012) • Kids athletics • Family sports • Soccer • Little league • Forest preserve • Hiking • Biking • Fishing • Parks • Families • City Government (City Clerk) • 70% Democrat • 30% Republican • Democratic Mayor (1st term) • He is a supporter of our library • Wants to expand town

  6. Mission statement • To preserve the cultural and local history of Cedar Glenn, IL for the posterity, education and access of its citizens.

  7. Position statement • We are the repository for Cedar Glen’s history.

  8. Vision statement • We will make history come alive by engaging the community and modernizing our image and services by promoting our materials.

  9. Action goals • Develop a web presence. • Increase number of visitors. • Develop more collaboration events with schools and local organizations.

  10. Image goals • To be perceived as the premier source of local history. • To be perceived as relevant and modern to our community. • To be perceived as an online resource.

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  13. The 6 Ps • Product: Genealogical and other topical workshops and lectures; local history and culture education in schools and collecting and storing of historical materials pertaining to Cedar Glen. • Public: Citizens, students, and city visitors. • Price: Entrance is free but has a donation box. • Place: The Cedar Glen Historical Museum and Library is accessible to all and is centrally located. • Production: We need to create a demand for our services. • Promotion: We inform our public with school visits and trips, affiliations with the public library and other organizations. We also have certain ethnic holiday festivities.

  14. Recommendations • Collaborate with schools and match their curriculum with ours. • Virtual museum/library. • Create website and start social media communications. • Create new programs/services to attract visitors. • Board meetings • Attract younger interest • Create quarterly open board meetings for the public • Participate in city council meetings. • Create programming outside of the library walls. • Extend hours, open on Sunday. • Add more computers.

  15. Budget for recommendations • Staff for extended hours= $30,000 • Building, maintenance, utilities = $50,000 • Databases, technology = $250,000 • Programs = $100,000

  16. Evaluation • By end of the year: • Construct a website that averages 100 visits a month. • Increase the weekly average gate count to 750 – 1000. • Increase the number of community collaborations.

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