1 / 13

Membership, Volunteering & Marketing Developing a single strategy Peter Templeton

Membership, Volunteering & Marketing Developing a single strategy Peter Templeton. Eastern Region AGM November 2011. Background. 50,000 members – 42% of them new to WEA in last year (6,500/38% in Eastern)

naomi
Download Presentation

Membership, Volunteering & Marketing Developing a single strategy Peter Templeton

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Membership, Volunteering & MarketingDeveloping a single strategyPeter Templeton Eastern Region AGM November 2011

  2. Background • 50,000 members – 42% of them new to WEA in last year (6,500/38% in Eastern) • Longstanding questions about how to develop volunteering in the WEA today – more/different, role of branches, Community Learning Champions, etc. • Desire to promote provision more effectively for course viability and profile • Need to raise funds to improve WEA’s independence

  3. 2010-11 WEA Self Assessment • Some strategic support services lack an understanding of operational teaching and learning needs in dispersed provision. • Ineffective communication with and between trustees, regional governance, members and staff during a period of restructuring. • Insufficient progress on sustaining alternative models, opportunities, voice and influence for new volunteers.

  4. Strategic Priorities

  5. Interim Strategy • For Membership, Volunteering & Marketing • Working on it now - to go to Trustees in December following Association Committee • Communications & Governance Reference Group arising from July meeting in Birmingham • Taking account of motions from Conference arising from themes

  6. Conference themes • Theme A: Mission and distinctiveness of WEA provision • Theme B: The voluntary movement, membership, and inclusive democratic structures • Theme C: Accessible adult education for all • Theme D: Successful campaigning with many partners

  7. Elements of the Strategy? • Volunteering • Membership • Marketing/Promotion/Public relations • Fundraising • Governance • Campaigning/alliances • Communication/Engagement

  8. How to make it one strategy • Keep it simple – or (at least) clear! • Make it ‘all one thing’ • Define/differentiate the elements • Say where we want to be in 3 years • Set actions for each year • Identify the data • Set sensible measures • Report and Review/Evaluate regularly and adjust annually • Communicate!

  9. By December 2014 (1): • A more active and growing membership • A valued and well understood range of voluntary activity across the Association • More confident, effective and representative governance leading the Association forward at all levels, sustaining the WEA as a healthy democratic movement in the long term

  10. By December 2014 (2): • A vibrant set of alliances, campaigning with us and building our reputation and influence • More income, work, influence and profile through effective promotion and marketing • Discretionary income through fundraising exceeding £500,000 per year • Communication just right

  11. Communication – how? • Create a communication schedule linked to all elements. Make it realistic and stick to it • Prioritising tutors and branches • Achieve a balance of communication inside the WEA – no single way: local/regional/national; electronic, face-to-face, phone • Social Media, Website, Moodle(s) • A two-way and continuous process • Values and behaviours in communications should be true to the WEA

  12. Questions for you • What are the issues around membership and volunteering in Eastern Region? • How do you engage new learners and members (38-39% last year in Eastern)? • What should be the balance between local, regional and Association level? • How can we make voluntary activity more enjoyable, relevant and true to WEA mission?

  13. Questions for me?

More Related