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Anthropomorphism Achilles J. Hamilothoris Comp 6620 11 October 2007

Anthropomorphism Achilles J. Hamilothoris Comp 6620 11 October 2007. Anthropomorphism. Objectives Define Anthropomorphism Give some examples Pros/cons. Anthropomorphism.

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Anthropomorphism Achilles J. Hamilothoris Comp 6620 11 October 2007

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  1. AnthropomorphismAchilles J. HamilothorisComp 662011 October 2007

  2. Anthropomorphism • Objectives • Define Anthropomorphism • Give some examples • Pros/cons

  3. Anthropomorphism • The term is derived from two Greek words, ἄνθρωπος (anthrōpos), meaning human, and μορφή (morphē), meaning shape or form. Attributing human-like qualities to inanimate objects

  4. Anthropomorphism

  5. Anthropomorphism • People do it naturally in everyday lives • Example • Controversial debate in interaction design • People feel more comfy • Certain Age groups like certain things • Certain people like certain things

  6. Anthropomorphism • People, especially children, have a high propensity to accept and enjoy • Well-known phenomenon in advertising • Dancing butter, drinks, breakfast cereals • Example • Much exploited in human-computer interaction • Make user experience more enjoyable, more motivating, make people feel at ease, reduce anxiety

  7. Which do you prefer? 1. As a welcome message • “Hello, Chris! Nice to see you again. Welcome back. Now what were we doing last time? Oh yes, Exercise 5. Let’s start again.” As compared to: • “User 24, commence Exercise 5.” • But… What about this

  8. Which do you prefer? 2. Feedback when get something wrong

  9. Which do you prefer? 2. Feedback when get something wrong Is there a difference as to what you prefer depending on type of message? Why?

  10. Activity

  11. Evidence to support anthropomorphism • Reeves and Naas (1996) found that computers that flatter and praise users in education software programs -> positive impact on them “Your question makes an important and useful distinction. Great job!” • Students were more willing to continue with exercises with this kind of feedback

  12. Criticism of anthropomorphism • Deceptive, make people feel anxious, inferior or stupid • People tend not to like screen characters that wave their fingers at the user & say: • Now Chris, that’s not right. You can do better than that.Try again.” • Many prefer the more impersonal: • “Incorrect. Try again.”

  13. Pick your imagesWisely

  14. Choose Wisely • Not trustworthy • virtual shop assistants? vs

  15. Anthropomorphism • Conclusion • Anthropomorphism - Attributing human-like qualities to inanimate objects • Gave some examples • Discussed Pros/cons – remember to use those User Interface Design Customer-centered procedures/tools!

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