1. Strategic Partnerships | Market Intelligence | Industry Training Asia’s First Social Enterprise AgeingMarket Consultancy with the mission to change the way we age www.ageingasia.com Changing the way we age in Asia www.ageingasia.com

2. Our Vision: Changing the way we age in Asia V ision We are passionate about Changing the way we age in Asia, by driving private sectorinvestments through industryevents that inspire the developmentof better products and services thatwill improve quality of life of olderadults in our region. Pillars of Ageing Asia Healthy AgeingIndependent Ageing Dignified Ageing Filial Piety Happiness www.ageingasiainvest.com Changing the way we age in Asia

3. An annual charity project by Ageing Asia Pte Ltd An annual charity project by Ageing Asia Pte Ltd, Singapore Engaging volunteers of all ages in an intergenerational interactiveactivity to create brighter living spaces for residents living in nursinghomes in Singapore Watch video at www.ageingasia.com Changing the way we age in Asia www.ageingasia.com

4. Ageing Asia International Advisory Board Professor Dr Hans Becker, Dr Mary-Ann Tsao, President Professor Hiroyuki Murata, Ms Ninie Wang, Founder & CEO Mr Patrick Tsang, General Ms Janice Chia, Founder & MD,Ageing Asia Pte Ltd, Singapore Chairman Tsao Foundation, SingaporeHumanitas Foundation, The President Pinetree Senior Care Services Ltd, Manager - Development Murata Associates, Japan China Hong Kong Housing Society, Hong Netherlands Kong SAR Mr Ankur Gupta, Joint Managing Director Dr Jane Lee, Director Mr Ong Chu Poh, Group Executive Mr Nick Abbey, CEO Mr Tan Choe Lam, Founder & MDJeta Gardens Group & Jeta CareGroup, Australia, Malaysia Ashiana Housing Ltd, India Hong Kong Sheng Kung Hui Welfare Chairman ExtraCare Charitable Trust, United Council, Hong Kong SAR Econ Healthcare Group, Singapore Kingdom Ms Norah Barlow, Former MD & CEO Mr Daniel Teo, Chairman & MD, Hong Mr Patrick Cheung, Chairman Mr Kevin Ryan, Chairman Madam Low Mui Lang, Executive Director Summerset Group, New Zealand How Group Waterdrops Foundation & The Jade Club, Waterbrook Asia, Australia, China The Salvation Army Peacehaven Nursing Director, Tong Eng Group, Singapore Hong Kong SAR Homes, SIngapore Changing the way we age in Asia www.ageingasia.com

5. Ageing Asia activities across 13 countries since 2009 CHINA JAPAN AMSTERDAM Ageing Asia Pte Ltd UK Facilitating businesspartnerships, investmentsand industrydevelopment HONG KONG FINLAND USA PHILIPPINES • Ageing Asia Alliance MALAYSIA • Conferences • Masterclasses SINGAPORE • Study Tours • Business Matching INDONESIA • Industry Research • Marketing & Branding • Public Relations • Media Monitoring • Consulting AUSTRALIA NEW ZEALAND Enabling Global Knowledge Sharing on the world’s best ageing market best practices Changing the way we age in Asia www.ageingasia.com

6. Engaging the media in a mindset shift Reported in: Media Coverage in 2013 - 2014 BLOOMBERG •  Over US$1.8 million in media coverage •  Launch of 2013 Asia Pacific Silver Economy Business Opportunities Report •  Annual Asia Pacific Eldercare Innovation Awards Changing the way we age in Asia www.ageingasia.com

7. How we engage with media to drive positive ageing market news? TODAY • MONDAY 17 FEBRUARY 2014 • HAVE YOUR SAY voices email your letters to voices@mediacorp.com.sg 20 • JOIN THE CONVERSATION facebook.com/todayonline • READ MORE LETTERS todayonline.com/voices Let’s look beyond just healthcareand also promote independent ageing WE SET YOU THINKING MANAGING DIRECTOR & EDITOR WALTER FERNANDEZ DEPUTY EDITOR CARL SKADIAN ASSOCIATE EDITORS FROM JANICE CHIA older adults should be able to enjoy LOH CHEE KONGYVONNE LIM rebates on all products and services I refer to the VoicesTODAY topic “Can that enable them to live independently EXECUTIVE EDITORS PHIN WONG we do even more for our pioneers?” and in good health. EDRIC SNG Many members of the pioneer gen- I suggest that a Healthy Ageing NEWS EDITOR eration have lived here all their lives Fund be set up, partially funded by the LEONG WEE KEAT and consider Singapore their only Government, taxpayers and gaming/ FOREIGN EDITOR home. They are Singapore’s most loyal lottery tax. All organisations, whether JASON TAN generation and have contributed to- public or private, who offer these prod- VOICES EDITOR DERRICK A PAULO wards building the key pillars of our ucts or services could apply annually BUSINESS EDITOR nation’s success. to this fund. DAVID BOTTOMLEY The children they have raised, the In the long run, healthier genera- SPORTS EDITOR jobs they have done and the business- tions of older adults would help to re- GERARD WONG es they have created have led towards duce the burden on nursing homes, FEATURES EDITOR our status as a global economic leader. hospitals and healthcare expenditure CHRISTOPHER TOH It is also important, however, to by our Government and people. SPECIAL PROJECTS EDITOR recognise future generations of older Rather than build more nursing ARIEL TAM adults, and not only the pioneers. Each homes and hospitals, we should allo- OPERATIONS • RICHARD J VALLADARESCORPORATE SERVICES • ROSALIND PNGCIRCULATION • SUNNY ISSAC generation contributes to our contin- cate resources towards helping older ued growth, and both the public and adults age happily and live at home private sectors should do more for all for life. MARKETING • CAROLINE JOANNE BONEEDITORIAL SUPPORT • DOREEN SABAI our older adults. The letter to support ageing-in-place by creat- Singapore has done a great job to writer with her ing more products and services to MEDIACORP PRESS LTD today@mediacorp.com.sg grandmother Correction improve MediShield coverage andmedical services. However, ageing isnot only about healthcare. enable independent, healthy and dig-nified ageing. www.facebook.com/todayonlinewww.twitter.com/todayonline Mary Ong, 81, ata seniors fitnessprogramme trialat The SalvationArmy Hope In “Islamic association calls HPB’sFAQ insensitive to prevailing view onhomosexuality” (Feb 15), we reported thatFaith Community Baptist Church pastorLawrence Khong had started an onlinepetition against the FAQ to garner 25,000signatures. This is incorrect. He did not createthe petition. We apologise for the error. The ageing market is an ecosystemof supportive lifestyle and care serv-ices that enable aspirational ageing. Caldecott Broadcast Centre,Andrew Road, Singapore 299939Tel: 6236 4888 | Fax: 6534 4217 We may be unable to cure or pre-vent age-related health challenges,but we can be a more supportive na-tion that brings the public and privatesectors and the community together Ageing should be seen as a socialand economic opportunity for theyoung and old. Besides healthcare, NEWS HOTLINE 6822 2268 Centre. CIRCULATION HOTLINE 1800 698 6329ADVERTISING HOTLINE 6333 9888 PHOTO: JANICE CHIA Changing the way we age in Asia www.ageingasia.com

8. DEMENTIA CARE | NURSING HOME | HOSPITAL | REHABILITATION | APARTMENTS FOR LIFE | PALLIATIVE GLOBAL AGEING INSIGHTS 2015 - TOP 10 IDEAS FROM EUROPE & JAPAN BY JANICE CHIA, FOUNDER & MANAGING DIRECTOR, AGEING ASIA PTE LTD, SINGAPORE IDENTIFYING EUROPE & JAPAN BEST PRACTICES IN DEMENTIA CARE, NURSING HOME, HOSPITAL, REHABILITATION, PALLIATIVE CARE & HOUSING FOR ASIA www.ageingasia.com Training Global Leaders In The Business of Ageing

9. Tribute Tree IDEA #1: TRIBUTE TREE PURPOSE: To recognise and appreciate doners IMPLEMENTATION FOR ASIA: Allocate a wall space near your main lobby. Paintthe body of the tree with the branches. The “GoldLeaves” can be added for each doner. The leavescan be placed on the tree for a pre-decided period,or you can have a different colour leave torecognise different types of doners. EXAMPLE: Families are provided an opportunity to thank thestaff for looking after their loved ones by writing amessage for the tree and giving a donation DEMENTIA CARE | NURSING HOME | HOSPITAL | REHABILITATION | APARTMENTS FOR LIFE | PALLIATIVE

10. Lolly Trolley IDEA #2: LOLLY TROLLEY PURPOSE: To create opportunities for conversations & smiles IMPLEMENTATION FOR ASIA: Create a volunteer and elderly resident buddy teamto go around the facility daily or once a week,subject to your manpower resourcing abilities. Thistrolley should be colourfully decorated, instead ofsweets, you can also give our small packets orbiscuits or nuts. You can also add a bell so thatpeople know that the trolley is coming. It creates aninteresting activity for the volunteer and it engagesthe resident and creates purpose. EXAMPLE: At 2pm daily or once a week, the volunteer andelderly resident makes their rounds around thefacility to distribute goodies to staff and residents. DEMENTIA CARE | NURSING HOME | HOSPITAL | REHABILITATION | APARTMENTS FOR LIFE | PALLIATIVE

11. In-house Supermarket IDEA #3: IN-HOUSE SUPERMARKET PURPOSE: To create opportunities for daily living activities forpersons with Dementia IMPLEMENTATION FOR ASIA: Allocate a large room near the entrance of your facility where you can create a in-house minimart.This minimart should stock up food that the kitchenuses for their daily cooking. Residents can be moreinvolved in the daily meal activities by taking turnsto select items that they would like to eat. Or theycan help to stock up the pantry areas with the products. EXAMPLE: These shopping trips should be accompanied by acare giver. A ‘cashier’ should be put in place torecord the items taken too. No cash transactionsare involved. DEMENTIA CARE | NURSING HOME | HOSPITAL | REHABILITATION | APARTMENTS FOR LIFE | PALLIATIVE

12. Open Space Events IDEA #4: OPEN SPACE EVENTS PURPOSE: To create conversational spaces and activities IMPLEMENTATION FOR ASIA: Maximise lobby space to organise a variety ofdifferent events throughout the year. Encouragecommunity groups to use the space for free. Inexchange, they have have to include the residentsin the activities. Open your gardens, roof terraces,lobby areas to student groups, community groupsin the surround area. EXAMPLE: Recruit volunteer event organisers to help to driveyour open space events. They can work with acommunity club’s performance group. Have theparticipants of the community centre’s ballroomdancing class perform after they complete theprogramme. Turn it into a graduation night, you caninvite your residents, funders and the family of thedancers for a dinner event. DEMENTIA CARE | NURSING HOME | HOSPITAL | REHABILITATION | APARTMENTS FOR LIFE | PALLIATIVE

13. Resident Ambassadors IDEA #5: RESIDENT AMBASSADORS PURPOSE: Create purpose and activities for residents IMPLEMENTATION FOR ASIA: Invite some of your more vocal and mobile residents to form a residents committee. An activitycoordinator needs to help to organise them and tosit in at meetings with them. Their role can be toshow visitors around the home, organise aperformance, and also to make a short introductionabout the home and to share their personal storywith visitors. EXAMPLE: Organise for some of the residents to learn to givea speech to an audience. They can introduce whothey are, anything they would like to share aboutthe home to visitors. They would also help tointroduce the home and to show their own spaces. DEMENTIA CARE | NURSING HOME | HOSPITAL | REHABILITATION | APARTMENTS FOR LIFE | PALLIATIVE

14. Mobile Grocer IDEA #6: MOBILE GROCER PURPOSE: Enable staff and residents to shop for freshproduce and fruits IMPLEMENTATION FOR ASIA: Engage with the market closest to your home. Findout if they can offer a 1-2 times a week servicewhere they can arrive with a few boxes of freshfruit and vegetables for 1-2 hours to sell directly toyour staff and residents. You can also work withyour regular fruit and vegetable supplier. The ideais to create similarities to daily living activitieswhere they have to buy their own food. It can alsobe a flea market stall, selling daily necessities, youcan also organise for this to happen on weekendsto create activities for your visitors. EXAMPLE: Mobile grocer day. Residents know that there is aday that they can purchase fresh fruits from themobile grocer. The home can also sponsor the fruitso that residents can pick what they want. DEMENTIA CARE | NURSING HOME | HOSPITAL | REHABILITATION | APARTMENTS FOR LIFE | PALLIATIVE

15. Lifestyle Groups IDEA #7: LIFESTYLE GROUPS PURPOSE: Group residents of similar interests or culture orhobbies to live together so that they get alongbetter IMPLEMENTATION FOR ASIA: Organise for people of the same personality to livetogether. Eg. All those who enjoy group activities,interactions, can speak the same language. Thisshould flow down to the style of the living space,and the personalities of the care givers that lookafter the residents there. Have the lifestyle groupsit together to meals. EXAMPLE: Active Chinese speaking lifestyle group. DEMENTIA CARE | NURSING HOME | HOSPITAL | REHABILITATION | APARTMENTS FOR LIFE | PALLIATIVE

16. Memory Boxes IDEA #8: MEMORY BOXES PURPOSE: Helps residents identify their rooms and recall theirpast IMPLEMENTATION FOR ASIA: Create memory cabinets next to their beds, so thatthey can put in their favourite items that remindsthem of family, their life, or the past. This can alsobe an activity that makes the family members feelinvolved as they can help with the items to place inthe memory boxes. These boxes can also be locked. EXAMPLE: Photos, soft toys, favourite items DEMENTIA CARE | NURSING HOME | HOSPITAL | REHABILITATION | APARTMENTS FOR LIFE | PALLIATIVE

17. 3D Art Walls IDEA #9: 3D ART WALLS PURPOSE: To create prettier hallways, opportunities for conversations, improve sensory skills, encourageresidents to touch the art IMPLEMENTATION FOR ASIA: Invite volunteers to create 3D artwork. You canalso work with schools. Create a theme for thedifferent spaces 3D art can also make use ofrecycled items. EXAMPLE: 3D artwork that helps to remind them of the past.Eg. Cooking utensils from a certain year. DEMENTIA CARE | NURSING HOME | HOSPITAL | REHABILITATION | APARTMENTS FOR LIFE | PALLIATIVE

18. Reminance Museums IDEA #10: REMINANCE MUSEUMS PURPOSE: To create a large space that people with Dementiacan feel at home in IMPLEMENTATION FOR ASIA: Find a large space within your organisation to create a space like this. Ideally, it should contain aliving room, kitchen, bedroom and furniture forsitting around. It can also have music, and lightingsto suit the atmosphere. It has to feel like home. EXAMPLE: Living room, kitchen, bedroom suited to the agegroup of the residents that your clients are form DEMENTIA CARE | NURSING HOME | HOSPITAL | REHABILITATION | APARTMENTS FOR LIFE | PALLIATIVE

19. Strategic Partnerships | Market Intelligence | Industry Training Today’s Event Photos www.facebook.com/ageingasia Ms. Janice Chia, Founder and MD, Ageing Asia Pt e Ltd, SingaporeEmail: janicechia@ageingasia.com Tel: +65 9684 6966 Changing the way we age in Asia www.ageingasia.com