1 / 17

Ethical Issues in Marketing, Advertising & Product Safety

Ethical Issues in Marketing, Advertising & Product Safety. BMJN 5402. Consumers’ Rights. Indonesia’s Consumer Protection Act. Responsibility to Provide Safe Product. Contract Theory. Due Care Theory. Social Cost Theory. Other Responsibilities. Price.

napua
Download Presentation

Ethical Issues in Marketing, Advertising & Product Safety

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Ethical Issues in Marketing, Advertising & Product Safety BMJN 5402

  2. Consumers’ Rights

  3. Indonesia’s Consumer Protection Act

  4. Responsibility to Provide Safe Product

  5. Contract Theory

  6. Due Care Theory

  7. Social Cost Theory

  8. Other Responsibilities

  9. Price

  10. Ethics of Sales, Advertising & Product Placement

  11. Some Examples… http://boycottnestle.blogspot.com/

  12. Manipulation

  13. Deceptive/Unfair Sales & Advertising

  14. Consumer’s Behavior

  15. Targeting The Vulnerable

  16. Deception in Sales

  17. Thank You

More Related