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Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.
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Traffic Source • Tell a Friend • Send SMS • Social Network • Email • Banners • Advertisement
Any Idea To More People Visit Your Website? • Can Any one tell us what is the actual source of Traffic?
Actual Source of Traffic • Search Engine
What is a Search Engine? • Definition: An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user. Commonly used to refer to large web-based search engines that search through billions of pages on the internet. • Common Characteristics: • Spider, Indexer, Database, Algorithm • Find matching documents and display them according to relevance • Frequent updates to documents searched and ranking algorithm • Strive to produce “better”, more relevant results than competitors
Search Engines statistics • Google – 46.3% • Yahoo – 23.4% • MSN – 11.4% • AOL – 6.9% • Myway – 2.5% • Ask – 2.3%
Keywords • On-Page Optimization • Keyword Research • Sitmap, Robots …etc • Off-Page Optimization • Directory Submission • Article / Press Submission • ORM Online Reputation Management • Google Webmaster Tools
On-Page Optimization • On page optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta description and title tags.
Keyword Research • It all begins with words typed into a search box. Keyword research is one of the most important, valuable, and high return activities in the search marketing field
Sitmap, Robots …etc • Robots.txt. While simple, a robots.txt file can have a large effect on how search engines crawl your website. ... Additionally, an XML Sitemap declaration can be added as well to provide an additional signal about your XML Sitemaps or Sitemap Index file to search engines.
Off-Page Optimization • Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate .
Directory Submission • which give your business: • ✅ High quality back links • ✅ SEO-Boost • ✅ More website strength,
Article / Press Submission • Article submission is often the product information or articles related to you niche that you will submit to article submission directories. Mostly articles are informative and add value to your product / service. Press release is the latest news about product or service that will be submitted to press release sites.
ORM Online Reputation Management • We ensure 100% Positive Brand Image with Tailored ORM Services for your Company. Protect Brand Reputation. Build Positive Brand. Online Review Clean Up. Remove Online Complaints. Services: Reputation Management, Remove Negative Reviews, 100% Clean Searches.
Google Webmaster Tools • Track your site's search performance with Google Search Console and our ... site, get help fast using our top issues list, support documentation and testing tools