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Social Media Marketing (SMM) is a type of internet marketing which uses the benefits of social networking sites as a tool of promoting websites, thus increasing traffic towards them and learning from users’ direct reactions.
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SOCIAL MEDIAMARKETING NapxMedia 2nd Floor, Alpha 1, Om Tower Greater Noida , UP (201308) Contact Number – 0120-4555916 / 9953066759 Email – info@napxmedia.com Web - www.napxmedia.com
Social Media is avitalelement for the onlinebusiness. • It is an art of producing traffic to site for generating business through online socialgroup. • It help to build important business contact and to run a reputed business on theinternet. • Social media marketing is used as a branding tool and canincrease • conversion, sales tracking, page views and addexposure. • It is simple and low cost way if increasing sale and to bring traffic to the website. • This will bring many people to the site and help for link building to get good ranking in searchengines. • It increases thesite popularity & to bring the potential customers toour • nichearea. • By using the following famous Social networking sites we can increase the site traffic and to get potentialcustomers. • Twitter. • Facebook. • Linkdln. • Others medias ( Faves, Delicious,etc.) INTRODUCTION
Focus on Brand promotions & microblogging (140characters). • Build strong & powerful relation ship with prospectivecustomers. • Attractive bio increases popularity. • Educate them with our new product their uses, advantages etc and createan • awareness andnecessity • Filling up the page with quick technique &tips. • Use search.twitter.com & twellow.com to find moreusers. • We can easily gain followers by following the active members intwitter. • We will get followers by following the followers of experts, gurus or ofour • competitors intwitter. • When we follow 100 members we will get atleast 70followers. • For getting the followers we have to follow many in a consecutivemanner. • We can post a product, link etc and ask for opinion andreviews. • We can use affiliate marketing & microblogging. • Create banner about products, organizationsetc • We can post promotional codes for products such as discount coupon, buy 3 get 1etc SOCIAL MEDIA MARKETING USINGTWITTER
Build a personal relation shipwiththe followers & create a trustworthiness amongthem. • Upload genuine photo, company logo or productlogo. • Try to be human and give respect thevalues. • Don’t take the customer directly to the product page. Give themdetails • description before taking them to the productpage. • The followers want something from us so we always want to sell some thing more than theyexpect. • Try to implement cross selling in website (pack include coke when we buypizza • ). • We need to add personal touch in marketing for it to work. Customize our communication inorder to standout. • Highlight our brand we cannot make any compromise in quality and Brand establishment. • By following the above techniques we can achieve a good traffic andsales • usingtwitter.
Side banner showing the company details such as what we are,what we do, contact usetc • We can include our new product details -banner • We can publish notes and creategroups. • We can put like box in outsite. • We can createpagefor products, organization, celebrityetc • We can upload photos, post links that direct to oursite/blog. • We can create events like recent activities, upcoming eventsetc. • Create advertisements about the new & existing & upcomingproducts • (adds are paid based on click & rate/day). • View insight menu consist of daily, monthly, weekly userdetails, pageviews, unique page viewetc • We can create multiple admin for apage. • We can apply theme for the fan pages based on productintroduction, product descriptionetc. • We can send links, products details to themembers,groups forgetting opinion , reviewsetc SOCIAL MEDIA MARKETING USINGFACEBOOK
We can send offers, promotional codes, discounts coupon to the members, groups etc. • Facebookallows to send messages to users you have no connection with we can make use ofit. • Facebook provides classified addservices. • We can make friends from our competitors. We have to send request to many friends(throughcompetitors or through search). • Try to implement cross selling in website/product page (comparisons of products). • We need to add personal touch in marketing for it to work. Customize our communication inorder to standout. • Highlight our brand we cannot make any compromise in quality and Brand establishment. • By using the above techniques we can achieve a huge traffic andsales
We can create group and make others to followus • We can request for the opinion andsuggestion. • We can expose our skillset. • We can follow the companies and make other to followsus • We can create a professional network ask for opinion and reviewsetc. • Increase yourvisibility. • Improve your connectability. • Improve your Google PageRank. • Enhance your search engineresults. • Perform blind, “reverse,” and company referencechecks. • Increase the relevancy of your jobsearch. • Make your interview gosmoother. • Gauge the health of acompany. • Gauge the health of anindustry. • Trackstartups. • Ask for advice. (LinkedInAnswers) SOCIAL MEDIA MARKETING USINGLINKEDLN
Faves • We can use faves for promoting new products withimages. • We can invite experts,friends etc • We can ask opinions review about the product , pagesetc • We can create adds onfaves. • Delicious • We can create & share bookmarks throughdelicious. • We can create our ownnetwork. • We can give tags keywords to the bookmarks that weshares. • We can share our bookmarks to other social networksites. SOCIAL MEDIA MARKETING USING OTHERSITES
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