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Higher Business Management. Unit 1 Learning Outcome 1 Business in Contemporary Society. What is Business Activity?. Using “resources” to produce goods and services which people require in order to satisfy their “wants”.
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Higher Business Management Unit 1 Learning Outcome 1 Business in Contemporary Society BM Unit 1 - LO1
What is Business Activity? • Using “resources” to produce goods and services which people require in order to satisfy their “wants”. • Any kind of activity that results in the provision of goods and services which satisfy human “wants”. BM Unit 1 - LO1
Goods Food Clothing Houses Cars TVs Computers Furniture CD players Services Hairdressers Insurance Gas and Electricity Hotels Leisure Clubs Lawyers Banking Education Goods and Services BM Unit 1 - LO1
Durable Goods Things that will last a long time and will be used regularly. • Cars • TV • Washing Machines • Cookers • Microwave Ovens • Refrigerators BM Unit 1 - LO1
Non-Durable Goods Things that are “consumed” shortly after purchase. • Food • Drink • Clothing • Shoes • Newspapers • Magazines BM Unit 1 - LO1
Inputs and Outputs Outputs Inputs Resources Raw materials Labour Machinery ‘Organisation’ Goods and Services BM Unit 1 - LO1
Business Activity External Influences eg Government Policy Marketing Finance Inputs Land Labour Capital Enterprise The Organisation (Internal) Output Goods and Services People (Human Resources) Production (Operations) External Influences eg Competition BM Unit 1 - LO1
Factors of Production • Land - raw materials, factory site • Labour - people with required skills • Capital - finance to buy equipment, machinery, computers, etc • Enterprise - organisation of the above factors, risk-taking, ideas BM Unit 1 - LO1
Cycle of Business WANTS IDENTIFICATION PRODUCTION CONSUMPTION WANTS BM Unit 1 - LO1
Sectors of Industry(Business Activity) PRIMARY (Extractive) Mining Fishing Farming Oil SECONDARY (Making goods) Manufacturing Construction Durables Non-durables TERTIARY (Services) Banking Insurance Tourism Distribution BM Unit 1 - LO1
Organisations Types of Organisation Private Sector Public Sector Profit-making Non-profit-making BM Unit 1 - LO1
Private SectorOrganisations Profit-making • Sole Traders (1) • Partnerships (2 - 20) • Private Limited Companies (50) • Public Limited Companies (no limit) • Franchises • Co-operatives Non Profit-making • Charities and Clubs BM Unit 1 - LO1
Public SectorOrganisations • Public Corporations BBC and Royal Mail • Bank of England • Local Authority Services Education, Housing, Police, Social Services • Central Government Departments Treasury, Defence, Health, Employment, Social Services, Environment, Transport, etc BM Unit 1 - LO1
Business Objectives • Survival • Maximising profits • Growth • Good reputation • Maximising sales • Satisficing • Providing a service • Managerial objectives BM Unit 1 - LO1
Enterprise and the Entrepreneur • Having and developing a business idea • Acquiring the necessary resources • Raising the finance to acquire resources • Risking losing the money invested Anita Roddick, Richard Branson, James Dyson, Marth Lane Fox BM Unit 1 - LO1
Internal Shareholders/ Owners Managers Employees External Suppliers Customers Banks/lenders Society/Local Community National Government Local Government Taxpayers Donors (Charities) Stakeholders BM Unit 1 - LO1
Stakeholders’ Interests • Shareholders - dividends, capital growth • Managers - job security, fringe benefits • Employees - job security, pay and conditions • Suppliers - regular orders, prompt payment • Customers - low prices, high quality, good service • Banks - ability to make payments for loans • Government - payment of taxes, compliance with laws • Community - corporate responsibility BM Unit 1 - LO1
Stakeholders’ Influence • Shareholders - voting rights at AGM • Managers - day-to-day decisions • Employees - possible industrial action • Suppliers - period of credit, level of discounts • Customers - taking their business elsewhere • Banks - granting of loans and rate of interest • Government - legislation, equal pay, minimum wage, etc • Community - protest movements, direct action BM Unit 1 - LO1
Long-term Capital Mortgages Debentures Sale and Leaseback Venture Sources of Finance Medium-term • Bank Loans Short-term • Overdrafts • Factoring • Trade Credit BM Unit 1 - LO1
Government Help for Businesses • Local Enterprise Companies • Education/Business Partnerships • Business Start-up Scheme • Loan Guarantee Scheme • Reduced rate of Corporation Tax • Zero Rating (VAT) on Exports • Dept of Trade and Industry - advice, Trade Fairs • Export Credit Guarantee Department • EU - Regional Development Funds BM Unit 1 - LO1
Other Sources of Help • The Prince’s Youth Trust - help for young people to set up in business • Local Authorities - ‘small business advisers’ • Trade Associations - ‘Association of Small Businesses’, ‘Scottish Motor Trade Association’, ‘ABTA’, etc • Local Chambers of Commerce BM Unit 1 - LO1
Methods of Growth • Integration - 2 firms combining to become bigger • Merger - integration on equal terms • Take-over - one firm’s identity is lost in the take-over. Can be ‘friendly or hostile’ BM Unit 1 - LO1
Integration • Horizontal - firms at the same stage of production • Vertical - forwards towards the customer and backwards towards the raw materials • Lateral - firms with related goods not in competition with each other • Conglomerate/Diversifying - firms operating in completely different markets BM Unit 1 - LO1
Reasons for Growth • Eliminate competition/increase market share • Achieving greater economies of scale • Security from hostile take-over - more assets • Cutting out “middlemen” • Securing sources of raw materials • Controlling distribution of products • Spreading risks - ‘not having all eggs in one basket’ • Smoothing seasonal fluctuations in sales BM Unit 1 - LO1
De-integration • De-integration - conglomerate selling off firms to concentrate on “core” business • De-merger - subsidiary companies splitting away from the parent company and operating on their own • Divestment - selling off companies • Contracting out/out-sourcing - getting other companies to do work on your behalf • Management buy-out/buy-in - usually a struggling company sold to a management team BM Unit 1 - LO1
Business as a “System” • Inputs - raw materials and other resources • Processes - transformation into goods • Outputs - the finished product/service to be marketed • Feedback - the reaction of the market A system is made up of 4 inter-dependent parts:- Any system is affected by the environment in which it operates BM Unit 1 - LO1
Internal Pressures to Change • New personnel or management • New technology (the internet) • Change in financial position BM Unit 1 - LO1
External Pressures to Change(the ‘PEST’ analysis) • Political/legal (legislation, planning, devolved Parliament, etc) • Economic (interest rates, foreign exchange rates, the Euro, etc) • Social (ageing population, role of women, greater general prosperity) • Technological (e-mail, internet) BM Unit 1 - LO1