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MKT 438 UOP learning Guidance/tutorialrank

For more course tutorials visit<br>www.tutorialrank.com<br>Tutorial Purchased: 5 Times, Rating: A<br>MKT 438 Week 1 Individual Assignment Defining Public Relation Paper (UOP Course)<br>MKT 438 Week 1 DQ 1 (UOP Course)<br>MKT 438 Week 1 DQ 2 (UOP Course)<br>MKT 438 Week 1 DQ 3 (UOP Course)<br>MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper (UOP Course)<br>MKT 438 Week 2 DQ 1 (UOP Course)<br>MKT 438 Week 2 DQ 2 (UOP Course)<br>MKT 438 Week 2 DQ 3 (UOP Course)<br>MKT 438 Week 3 Individual Assignment Functions of Public Relation Paper (UOP Course)<br>MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper (UOP Course)<br>MKT 438 Week 3 DQ 1 (UOP Course)<br>MKT 438 Week 3 DQ 2 (UOP Course)<br>MKT 438 Week 3 DQ 3 (UOP Course)<br>MKT 438 Week 4 Individual Assignment Effective Communication Case Study Analysis (UOP Course)<br>MKT 438 Week 4 Team Assignment Public Relation Campaign Progress Report Presentation (UOP Course)<br>MKT 438 Week 4 DQ 1 (UOP Course)<br>MKT 438 Week 4 DQ 2 (UOP Course)<br>MKT 438 Week 4 DQ 3 (UOP Course)<br>MKT 438 Week 5 Individual Assignment Managing a Crisis Using PR Simulation Summary (UOP Course)<br>MKT 438 Week 5 Team Assignment Final Paper and Presentation (PR Campaign Kudler Foods) (UOP Course)<br>MKT 438 Week 5 DQ 1 (UOP Course)<br>MKT 438 Week 5 DQ 2 (UOP Course)<br>MKT 438 Week 5 DQ 3 (UOP Course)<br> <br><br><br><br>

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MKT 438 UOP learning Guidance/tutorialrank

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  1. MKT 438 UOP Course Tutorial For more Courses VISIT www.Tutorialrank.com

  2. MKT 438 UOP Course Tutorial ABS415ASHCourseTutorial • MKT 438 Entire Course • For more courses visit • www.Tutorialrank.com • MKT 438 Week 1 Individual Assignment Defining Public Relation Paper (UOP Course) • MKT 438 Week 1 DQ 1 (UOP Course) • MKT 438 Week 1 DQ 2 (UOP Course) • MKT 438 Week 1 DQ 3 (UOP Course) • MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper (UOP Course) • MKT 438 Week 2 DQ 1 (UOP Course) • MKT 438 Week 2 DQ 2 (UOP Course)

  3. MKT 438 UOP Course Tutorial ABS415ASHCourseTutorial • MKT 438 Final Exam Guide • For more courses visit • www.Tutorialrank.com • Complete the Final Examination. • 1.         The objective of public relations is to sell: • 2.         The R-A-C-E approach to defining public relations includes the following components:

  4. MKT 438 UOP Course Tutorial ABS415ASHCourseTutorial • MKT 438 Week 1 DQ 1 • For more courses visit • www.Tutorialrank.com • Should a company be concerned with public opinion? Why or why not?

  5. MKT 438 UOP Course Tutorial ABS415ASHCourseTutorial • MKT 438 Week 1 DQ 2 • For more courses visit • www.Tutorialrank.com • Tutorial Purchased: 2 Times, Rating: B+ • Which PR communication tool do you feel is the most effective? Why?

  6. MKT 438 UOP Course Tutorial ABS415ASHCourseTutorial • MKT 438 Week 1 DQ 3 • For more courses visit • www.Tutorialrank.com • Tutorial Purchased: 0 Times, Rating: No rating • What role does PR play in your organization? Explain your answer.

  7. MKT 438 UOP Course Tutorial ABS415ASHCourseTutorial • MKT 438 Week 1 Individual Assignment Defining Public Relation Paper • For more courses visit • www.Tutorialrank.com • Resources: University Library, Internet • Write a 700- to 1,050-word paper in which you define PR. Include in • your paper:

  8. MKT 438 UOP Course Tutorial ABS415ASHCourseTutorial • MKT 438 Week 2 DQ 1 • For more courses visit • www.Tutorialrank.com • Tutorial Purchased: 1 Times, Rating: A • What are some positive and negative aspects of publicity?

  9. MKT 438 UOP Course Tutorial ABS415ASHCourseTutorial • MKT 438 Week 2 DQ 2 • For more courses visit • www.Tutorialrank.com • At what stage of the PR campaign should evaluation occur? Explain your answer.  What are three types of evaluation techniques used in PR? What are examples of each?  

  10. MKT 438 UOP Course Tutorial ABS415ASHCourseTutorial • MKT 438 Week 2 DQ 3 • For more courses visit • www.Tutorialrank.com • Tutorial Purchased: 2 Times, Rating: A+ • How would PR research impact a PR team?  Give an example.

  11. MKT 438 UOP Course Tutorial ABS415ASHCourseTutorial • MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper • For more courses visit • www.Tutorialrank.com • Resources: University Library, Internet, and the Virtual • Organizations can be found on the student website at • http://ecampus.phoenix.edu

  12. MKT 438 UOP Course Tutorial ABS415ASHCourseTutorial • MKT 438 Week 3 DQ 1 • For more courses visit • www.Tutorialrank.com • What PR tools are critical in building long-term relationships an organization's publics? What are the advantages and disadvantages of these tools?

  13. MKT 438 UOP Course Tutorial ABS415ASHCourseTutorial • MKT 438 Week 3 DQ 2 • For more courses visit • www.Tutorialrank.com • Tutorial Purchased: 1 Times, Rating: A • What is your organization's relationship with the local, regional, national, and global media? How does it impact your organization's PR coverage?

  14. MKT 438 UOP Course Tutorial ABS415ASHCourseTutorial • MKT 438 Week 3 DQ 3 • For more courses visit • www.Tutorialrank.com • How critical is the internal communications process in PR? Explain.

  15. MKT 438 UOP Course Tutorial ABS415ASHCourseTutorial • MKT 438 Week 3 Individual Assignment Functions of Public Relation Paper • For more courses visit • www.Tutorialrank.com • Tutorial Purchased: 3 Times, Rating: A+ • Resources: University Library, Internet • Select an organization with which you are familiar, and identify an • issue within that organization that would have both organizational

  16. MKT 438 UOP Course Tutorial ABS415ASHCourseTutorial • MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper • For more courses visit • www.Tutorialrank.com • Resources: University Library, Internet • Write a 1,250- to 2,000-word paper in which you recommend • strategies to build media relations and generate publicity for the • organization selected in Learning Team Meeting One. Address the

  17. MKT 438 UOP Course Tutorial ABS415ASHCourseTutorial • MKT 438 Week 4 DQ 1 • For more courses visit • www.Tutorialrank.com • Why is it important to integrate anticipated crisis responses in an organization's proactive PR planning?

  18. MKT 438 UOP Course Tutorial ABS415ASHCourseTutorial • MKT 438 Week 4 DQ 2 • For more courses visit • www.Tutorialrank.com • Tutorial Purchased: 2 Times, Rating: B+ • What potential effects can a crisis have on an organization? Explain your answer.

  19. MKT 438 UOP Course Tutorial ABS415ASHCourseTutorial • MKT 438 Week 4 DQ 3 • For more courses visit • www.Tutorialrank.com • Tutorial Purchased: 1 Times, Rating: A • Read the case on the Exxon Valdex.  What do you see as the top PR problems from this case and what would you do differently if you were in the PR department?

  20. MKT 438 UOP Course Tutorial ABS415ASHCourseTutorial • MKT 438 Week 4 Individual Assignment Effective Communication Case Study Analysis • For more courses visit • www.Tutorialrank.com • Tutorial Purchased: 3 Times, Rating: A+ • Resource: The Practice of Public Relations • Select one of the following case studies located in The Practice of • Public Relations or a case study assigned or approved by faculty: • • The Tylenol Murders, Ch. 2 • • Exxon Corporation’s Bad Good Friday, Ch. 5

  21. MKT 438 UOP Course Tutorial ABS415ASHCourseTutorial • MKT 438 Week 4 Team Assignment Public Relation Campaign Progress Report Presentation • For more courses visit • www.Tutorialrank.com • Resources: University Library, Internet • Prepare a 5- to 7-minute oral Progress Report Presentation • accompanied by 8 to 10 Microsoft® PowerPoint® slides illustrating

  22. MKT 438 UOP Course Tutorial ABS415ASHCourseTutorial • MKT 438 Week 5 DQ 1 • For more courses visit • www.Tutorialrank.com • Tutorial Purchased: 1 Times, Rating: A • How has technology impacted the dissemination of information to global publics?

  23. MKT 438 UOP Course Tutorial ABS415ASHCourseTutorial • MKT 438 Week 5 DQ 2 • For more courses visit • www.Tutorialrank.com • Tutorial Purchased: 2 Times, Rating: B+ • How can the power of PR influence and change your point of view? Is this ethical?

  24. MKT 438 UOP Course Tutorial ABS415ASHCourseTutorial • MKT 438 Week 5 DQ 3 • For more courses visit • www.Tutorialrank.com • How has globalization, technology, and diversity affected PR in the past five years? 

  25. MKT 438 UOP Course Tutorial ABS415ASHCourseTutorial • MKT 438 Week 5 Individual Assignment Managing a Crisis Using PR Simulation Summary • For more courses visit • www.Tutorialrank.com • Resources: the simulation Managing a Crisis Using PR located on • the student website. • Complete the simulation.

  26. MKT 438 UOP Course Tutorial ABS415ASHCourseTutorial • MKT 438 Week 5 Team Assignment Final Paper and Presentation • For more courses visit • www.Tutorialrank.com • Resources: University Library, Internet • Prepare 15 to 17 Microsoft® PowerPoint® slides with speaker notes • illustrating the strategy and tactics of your PR Campaign. • Write a 3,750- to 4,500-word paper integrating revised versions of

  27. MKT 438 UOP Course Tutorial ABS415ASHCourseTutorial

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