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8 th Annual Farmer Cooperatives Conference

8 th Annual Farmer Cooperatives Conference. Joint Ventures with International Partners Doug Wilson November 2005. 8,744 Members. 7,102 Members. 19,875 Members. Genex International History. Late 1960s One-Third revenue Proficient International staff Over 60 countries

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8 th Annual Farmer Cooperatives Conference

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  1. 8th Annual Farmer Cooperatives Conference Joint Ventures with International Partners Doug Wilson November 2005

  2. 8,744 Members 7,102 Members 19,875 Members

  3. Genex International History • Late 1960s • One-Third revenue • Proficient International staff • Over 60 countries • Profits utilized to strengthen member product and service

  4. Genex International Evolution • Market changes as global players become self-sufficient • A new vision of not simply selling, but creating Win/Win alliances • Create a new strategic direction

  5. Genex Provides • Strong product • Skill genetics, reproduction, marketing, and distribution • Cooperative management experience • U.S. market investment and membership access

  6. International Cooperatives Provide • Access to their membership • Emerging strong product lines • Niche product lines • Financial resources

  7. CRI 1999 Strategic Directives “Strengthen international trade capacity through purchases, partnerships, joint ventures, and alliances with foreign domiciled organizations compatible to the mission of CRI.”

  8. Superbrown Cooperative in Italy • Brown Swiss genetics • Sharing product development • Marketing structure for niche product

  9. Dansire Cooperative in Denmark • Large Jersey genetic program • U.S. market holds vast potential • Dansire product CRI marketing and member access • Create growth for both cooperatives

  10. Cooperative Finland • Finnish AI cooperatives • Finnish Red niche • Utilizing our marketing investment

  11. Dutch Cooperative CRV • Exclusive U.S. distributor Dutch genetics • CRV exclusive Netherlands distributor of Genex sires • Joint product development • 100 bulls per year • $14 million joint commitment • Joint held Australian marketing structure

  12. CRV/CRI Board Relation Develop • Look at other ones – Dairy Records

  13. UNECO France • UNECO distributes Genex product in France • Allow relationship to build • Strong financial reserves

  14. IndiaGen • NDDB x CRI • Upgrade Genetics – Records - Profits

  15. CRI – 20% Ownership – Board Seat • Contribute: • Training • Expertise • On-site Support

  16. Closing Thoughts • We have found there are some very real opportunities by leveraging what we sometimes overlook. Our investment in marketing, cooperative experience, and technical expertise can provide expansion of product availability, business ownerships, and alliances not previously considered.

  17. Closing Thoughts • We like to “pick our friends.” Said another way, the vast majority of our work is with cooperatives that have mission statements or philosophies similar to us. We have not jumped at every opportunity. If it doesn’t “feel right,” put your energy elsewhere.

  18. Closing Thoughts • We like to build the relationships and have learned “one sided” alliances will not endure. Both parties must sacrifice, as you lose some direct control, and both must receive true benefits. Communications are especially key.

  19. Cooperatives Working Together

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