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China Market Overview

China Market Overview. Sales of consumer commodities witnessed stable growth, while China economy stepped into a sustained development period . GDP: USD 5.6 trillion (Jan. – Sep., 2012) Moderate GDP growth rate Inflation concern relieved: CPI: 1.7% (Oct,2012)

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China Market Overview

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  1. China Market Overview Sales of consumer commodities witnessed stable growth, while China economy stepped into a sustained development period. • GDP: USD 5.6 trillion (Jan. – Sep., 2012) • Moderate GDP growth rate • Inflation concern relieved: • CPI: 1.7% (Oct,2012) • 1.8% (Oct, 2012, food category) • Sales of consumer commodities: • USD 2.69 trillion (Jan. – Oct., 2012) • Peak season: • 1. Jan./Feb.: Spring Festival • 2. Dec.: Christmas, New Year etc. Economy and Consumption

  2. China Market Overview China has been shaped into a key market for imported food products from the world-factory for food-exporting after processing. • Gap between import & export continued to increase from almost zero in 2006. • During first half of 2012, China food import reached USD 54.72 billion, Twice of export value. • Restructure to cultivate a market for consumption instead of processing • The U.S. Association of Food Industries has forecast that China will become the largest consumer of imported foods. Market Trends

  3. China Market Overview A market with limited purchasing power has been improved to accept the access of a diversified range of imported food products. • Ever-increasing disposable income guarantees the purchasing power of imported goods. • Various premium imported foods are now widely available in China market and enjoy good sales performance. Market Trends

  4. China Market Overview More exposure of foreign cultures and lifestyles has triggered Chinese consumers’ interests in imported food products. Greater External Exposure Easy access to internet and advanced info tech paves way for the thriving of online retailing in China market. Access to internet and info tech. products Growing awareness toward healthy diet and wellness lead to increasing interest in imported foods with supreme quality. Awareness toward Healthy Living Work-life Balance Duo-working family and fast-working pace increased the frequency of dinning-out of Chinese urban families. Consumer Behavior

  5. China Market Overview Regular Channel: Supermarkets, hotels, restaurants Emerging Channel: Online B2C website, bakery houses, TV shopping programs Distribution Channel Major Concern: Safety, health and wellness Action Plan: Natural without high sugar, salt and fat Willing to pay 20% more for high value item Product Selection Brands: Preference for brand with recognition and positive image Country: E.U. and U.S. are favored with high standards. Brand/Origin Awareness Buying Habit

  6. China Market Overview • China continued to be a key export destination of U.S. food and agricultural products in 2011. • Total export reached USD 21.91 billion, up by 12.82% over 2010. • The export value also broke the record since 1970, indicating the strong momentum of China’s position • in trading with U.S. in the recent 5 years. Sino-U.S. Trading

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