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8 product-led marketing tactics to drive growth

How do you achieve product-led growth with content?<br><br>In our latest blog post, we aim to provide an in-depth answer to this question. We explore 8 promising product-led marketing tactics thatu2019ll help you achieve PLG.<br><br>For a comprehensive overview of these marketing strategies, read the complete article on the Narrato blog - https://narrato.io/blog/8-product-led-marketing-tactics-to-drive-growth/

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8 product-led marketing tactics to drive growth

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  1. 8 PRODUCT-LED MARKETING TACTICS TO DRIVE GROWTH narrato

  2. Generate recommendations for the product Create highly actionable resources Create content for every stage of a customer’s journey Content Focus on shareability and virality of content Give them visuals that are worthwhile Retain customers with onboarding emails/guides Freemium and free trial Offer incentives and referral points narrato

  3. Generate recommendations of the product Aim to bring in more recommendations with product-led content Create resources, guides, and tips to help people discover new features and product functionality narrato

  4. narrato Create highly actionable resources The aim with product-led content is to drive action Fill your content with actionable tips that the reader can implement using your product

  5. Create content for every stage of a customer’s journey Prospects at different stages of the funnel don't take the same actions Create content for different prospects, keeping in mind their different needs narrato

  6. narrato Focus on shareability and virality of content Make your content share-worthy Word-of-mouth marketing and extensive sharing by happy users acts as social proof

  7. Give them visuals that are worthwhile Visuals break the monotony of text Use lots of screenshots, GIFs, and videos of your product wherever you can narrato

  8. narrato Retain customers with onboarding emails/guides Provide your customers with useful resources through onboarding emails to help them navigate their way around the product

  9. Freemium and free trial Customers want to get a hands-on experience before stepping into the buying process Freemium or a free trial model can be useful here narrato

  10. narrato Offer incentives and referral points Incentivize users for sharing and referring the product to their friends and colleagues This makes the customer-acquisition process much smoother

  11. narrato THANK YOU For an in-depth overview of product- led marketing tactics, read the full article on the Narrato blog. Link in the description.

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