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How to Create An Effective Content Style Guide and Why You Need One

Every business has a brand voice that should reflect in all the content they produce. A content style guide can be the key to achieving brand consistency when you are communicating across multiple channels. This slideshow tells you all you need to know about content style guides.<br><br>Check out the complete blog post: https://blog.narrato.io/content-process-how-to-create-an-effective-content-style-guide-and-why-you-need-one/

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How to Create An Effective Content Style Guide and Why You Need One

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  1. narrato How to Create an Effective Content Style Guide and Why You Need One https://narrato.io/

  2. narrato 1. 2. 3. What is a content style guide? Purpose of a Content Style Guide Elements to Include in a Content Style Guide How to Create a Content Style Guide? How to Structure a Content Style Guide? Brand Voice and Tone Style Sheet vs Style Guide Content Style Guide vs Design Guidelines Contents A quick overview of the key topics 4. 5. 6. 7. 8.

  3. 1. What is a content style guide? Documented brand guidelines required to express your brand voice. Defines how content should represent your brand personality. narrato

  4. 2. Purpose of a Content Style Guide Aligns content with audience personas. Maintains brand consistency. Introduces consistency in content quality. Helps save time on briefing and editing. Evolves with the current content trends. narrato

  5. 3. Elements to Include in a Content Style Guide Brand personality and positioning Grammar and style. Content purpose and principles. Visuals and Graphics. Brand voice and tone. Accessibility features. narrato

  6. 4. How to Create a Content Style Guide? Use traditional style guides (AP, MLA, etc.) as reference. Always add a TOC. Take inputs from team. Ensure ease of accessibility. Update content guidelines timely. Share style guide with all stakeholders. narrato

  7. 5. How to Structure a Content Style Guide? Table of Contents Overview/ brand story/ content goals Brand voice and tone Grammar and mechanics Accessibility guidelines Specific guidelines for different use cases narrato

  8. 6. Brand Voice and Tone Although brand voice remains consistent, the tone of your content can change depending on the - Audience Topic Medium Situation narrato

  9. 7. Style Sheet vs Style Guide A style sheet is a condensed version of a content style guide. Only lists down key points. Can be used as a quick reference but not as a guide. narrato

  10. 8. Content Style Guide vs Design Guidelines Design guidelines - Framework for creating consistent designs in graphic and web designing. Content style guides - Can provide a general idea about the following in content- Color palettes Layouts Positioning visuals in content narrato

  11. Thank You Read the full article: https://blog.narrato.io/content-process-how-to- create-an-effective-content-style-guide-and-why-you-need-one/ narrato https://narrato.io/

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